Oakley 21/22 Men’s Outerwear Preview
Retail Buyers Guide: Men’s Outerwear 21/22 Retail Buyer’s Guide
Brand: Oakley
Interviewee: Britta Dornick, Business Brand Manager DACH
What is the overall theme behind your FW 21/22 outerwear range? From which big trends do you take your inspiration?
Oakley’s snow collection was designed in collaboration with world-class athletes in a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that is tailored to their specific needs, both on and off the mountain.
The result is an updated line with broad appeal to those seeking performance apparel. The collection features the latest fabric technologies, combined with modern silhouettes and added attention to detail. Whether submitting an alpine peak, jitting the park or relaxing in apres-ski style, this line showcases an array of stylish options.
For example, SAGE KOTSENBURG: Whether he’s snowmobiling, carving the mountain or hiking, staying dry is imperative for him. To prepare for the outside elements, Kotsenburg’s must-haves include layers with breathable, moisture-wicking garments. Warm-weather garments including jackets with adjustable hoods paired with gloves and balaclavas are also essentials for Sage on and off the mountain.
STALE SANDBECH: Ståle teamed up with Oakley for a successful collaboration that met all his needs for style and function. He likes pieces that transition from on-mountain to off-mountain without sacrificing comfort, style or technology. Taking his favourite styles and silhouettes from the past seasons, Oakley enhanced them to fit his latest needs. Pants have been updated to a baggier style with adjustable features, accompanied by double-layers jackets with external taping. Classics like flannels and hoodies with more durability and tech round out the collection.
YUKI KADONO: Yuki won the 2020 U.S. Open wearing last season’s Thermonuclear Protection Anorak. A massive fan of the look and design of the Thermonuclear Protection Anorak, he worked together with Oakley to recreate the anorak in his own style, featuring a golden colour block pattern. The collection is completed with cargo pants, a must-have for Yuki.
Men’s TNP Insulated Anorak
What new colours / prints are you bringing to the FW 21/22 collection?
STALE: flannels and hoodies with more durability
YUKI: golden colour block pattern
Any *NEW* technical stories with regards to fabrics and materials?
Layers with breathable, moisture-wicking garments
Jackets with adjustable hoods paired with gloves and balaclavas
GORE-TEX PRO SHELL 3 LAYER
40% OF OUTERWEAR INCLUDES SUSTAINABLE MATERIALS
Men’s Sub Temp GORE-TEX Jacket
Any trends that your brand is moving away from?
No, just further extensions
What are your top marketing stories for FW 21/22? This will help us to put some focus in the right place.
For FW 21/22 Oakley is bringing world-class athlete stories. Oakley athletes are on a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that is tailored to their specific needs, both on and off the mountain.
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