ROXY 2021 Sunglasses Preview
Retail Buyers Guide: Sunglasses 2021 Retail Buyer’s Guide
Brand: ROXY
Interviewee: JP Bonnemason
How is the actual situation of the Sunglasses market?
We hope that coming Spring will be more positive for the sunglasses market. The pandeminc situation should be better in Europe and we believe that people would be allowed to go outside and fully enjoy outdoor activities everywhere. This could improve the sunnies business which was too slow this winter with most of the winter resorts closed and still many regions under lockdown….
What are the key trends with boardsport sunglasses retailers need for 2021?
Lifestyle segment includes acetate or metal frames with ZEISS lenses. trendy shapes (return of the cinematic squared & hexagonal styles and still thin retro cat eye shapes.
Mainline segment with timeless shapes like retro round with key hole and butterfly styles. We add in this segment more colours combo with flash & ML lenses, metallic painting, glitters etc..
What are your main price points for this season?
For girls our price point is 49€ with Zeiss lenses.
For adults we start at 79€ with injected frames made in Italy and Zeiss lenses.
Our polarized range starts at 99€.
Mineral glass range at 149€.
What frame shapes are most popular for 2021?
Aviator focusing in sophisticated details to bring a quiet luxury, clean lines and a weightless quality.
Rounded profile remains important (timeless and cross-market appeal).
Retro square thick acetate frames.
What are the main materials used in your sunglasses right now and why?
Lifestyle frames : Actetate & metal = premium materials and handmade.
Performance: TR90 with rubber = light weight , flexible, resistant.
Which tints and lens colours are trending?
We work with ZEISS lenses.
In the lisfestyle collection we use only 3 perenial tints: grey, brown & green . For women we add more gradient lenses to bring a vintage effect matching the crystal acetate.
In the performance range we focus on flash red, multilayer purple, flash blue, flash silver, flash gold and flash rose gold lenses.
Which frame colours and graphics are on trend right now?
Crystal clear frames with milky effect are really trendy now. But still the tonal colours as army, honey, camo smoke grey etc…
If you do prescription glasses: What are the main trends here?
As for sunnies we see two main trends: Vintage metal inspiration with rounded, octagonal, squared eyeshapes.
Best Sellers
BALME
The most fashion style of the Roxy range in 2021. This trendy square shape is made in acetate with Zeiss lenses. A must have for this summer at 79€.
BLIZZARD
The iconic Roxy glacier frames with rose gold metal frame , flash pink Zeiss lenses and withe removable leather cups. Mix of a trendy and technical shade to wear in all conditions. 109€
JUNIPERS POLARIZED
This is the best seller of Roxy thanks to the combo of material, TR90 injection with a metal bridge. The rounded eyeshape remains a timeless interesting shape for women. 99€
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