O’Brien S/S 22 Wakeboard Hardgoods Preview
Retail Buyers Guide: Wakeboard Hardgoods S/S 22 Retail Buyer’s Guide
Brand: O'brien
Interviewee: Sean O’Brien, Director of Marketing
What are the most important learnings from 2021 that you will be taking into 2022? What changes can we expect for 2022?
As a brand, we learned how important it was to have inventory. We originally thought that we were well positioned, but with the pandemic driven boost to the watersports industry, we quickly realized how susceptible we were to supply chain and shipping delays. We have modified our ordering so hopefully these issues will be a thing of the past.
What are the main trends coming up in 2022 in the wakeboard hardware market for boots/boards/bindings. Where do you expect the biggest growth in 2022?
As more people join the wakeboard community, we continue to see growth in mid-range products. For 2022, we are focusing on building the best products possible for these new riders, so they enjoy their time on the water and want to continue their progression in wakeboarding.
Anything new happening in terms of innovations in construction and design for 2022 for boots/boards/bindings?
Nothing groundbreaking this year. Just constant improvements in design and materials. A lot of energy was spent on improving the fit, feel, and look of our 2022 bindings.
What are some key strategies to support retailers and what would you like to see more of in 2022 in terms of retailer/distributor/brand relationship?
We have been working to improve our image database to provide retailers with a greater selection of images they can use for marketing purposes. This is being done for both product and lifestyle. On top of that, our athletes are still coordinating events with dealers and parks to help promote and bring more awareness to O’Brien.
Sustainability has been a vital trend the last few years, how will this be carried on into 2022? Any new innovations, initiatives, changes in materials, etc.?
We are proud to announce that all our wakeboards and wakesurf boards manufactured in Dubai are built in a factory that operates entirely on solar power.
Best Sellers
The DZ
With a new look for 2022, Dary’s pro model, the DZ, is here to dominate your local park and deliver a fresh take on riding… just like Dary. With its oversized shape, narrower stance options, tons of flex, durable design, and catch-free edge, the DZ elicits uncompromised creativity.
DZ, 2022
Valhalla
This tried-and-true wakeboard continues to be a best seller for us. It doesn’t matter if you are a beginner or a pro, this shape works for everyone. The Valhalla is easy to edge, very forgiving, and delivers a smooth, controlled pop that makes for a natural progression in your riding.
Valhalla, 2022
Infuse
Featuring a streamlined, form-fit design to deliver lightweight and highly responsive performance while simultaneously easing stress on your legs with the Lux Canted Chassis and orthotic footbed, the Infuse bindings operate in a league of their own. They flex in the right places, provide support where needed, and continue to blow our athletes’ minds every time they ride.
Infuse, 2022
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