Pret 2022/23 Snow Helmets Preview

Retail Buyers Guide: Snow Helmets 2022/23 Retail Buyer’s Guide
Brand: Pret
Interviewee: Dustin Butcher, Marketing

What are the main trends in the snowboarding helmet market?
Helmets are getting lighter and more low profile without sacrificing performance and protection. This makes it easier for snowboarders to put their helmet on in the morning and not have to think about it again throughout the day.

What is the general consumer’s attitude towards wearing snow helmets?
Modern design and style is making it easier to always wear a helmet. Brain protection is well understood and new helmets fit the desired style on the mountain.

What were your biggest sellers in FW21/22?
Biggest sellers for FW 21/22 include the Fury X / Vision X series and the Cynic X2 / Lyric X2 series.

Pret, Fury

Where do you expect the biggest growth in helmets for FW22/23?
New ideas behind protection – beyond the idea of just impact. New colors and styles will also get people excited for next season.

Do you have any innovations in terms of design or materials for FW22/23?
We will be launching an exclusive collaboration with a new brand featuring anti-microbial foam. Your helmet can protect against more than just impacts. We will launch this across all our helmets for 22/23 and expect this to be an expected feature in every helmet within the next few years. Once you understand the extent of germs and bacteria we carry around on our heads, you begin to see the value in protecting yourself.

Are you offering any accessories to your helmets?
We offer replacement ear covers, goggle attachments, and liners. All of these are easily accessible and replaceable by our customers without the need for special tools.

Are your products targeted to specific customers / rider types?
We offer helmets across the spectrum for all types of riders.

How are you supporting retailers to sell this category?
We are dedicated to supporting retailers in this category as they are the core of our business. With our push to drive more customers into stores asking about Pret and our technology we plan to build a growing base of retailers throughout all snowsports regions.

Did the restrictions at resorts last year impact the sell-through of the FW21/22 collection? If so, how have you addressed this issue?
There is yet a lot of opportunity for growth in this category and at Pret. We have planned for growth this season with additional inventory and on-demand delivery for our customers.

Pret, Cynic

Have you had problems with the supply of FW21/22 product? If so, how have you addressed this issue, and will this result in changes to your FW22/23 sell-in?
We have seen some delays in early-season deliveries, but anticipate to receive all our inventory in time for the bulk of the season.

Please name and describe in about 60 words your 3 key models for FW22/23.
Fury X – The new standard in pro level protection.
The Fury X is THE go-to helmet for Pret athletes and ambassadors across the globe. The Level C ventilation activates both front and upper vents with a single lever to establish complete adaptability for every condition. Its multi shell construction and a full wrap lower shell is combined with MIPS, the rock solid quick release RCS fit system, a Fidlock magnetic buckle, and our X Static fabric for an unmatched experience on the hill.

Vision X – The ultimate in performance, fit, safety, and style.
The Vision X is THE go-to helmet for Pret athletes and women across the globe. The Level C ventilation activates both front and upper vents with a single lever to establish complete adaptability for every condition. Its multi shell construction and a full wrap lower shell is combined with MIPS, the rock solid quick release RCS fit system, a Fidlock magnetic buckle, and our X Static fabric for an unmatched experience on the hill.

Cynic X2 – Whether you’re in the backcountry, at the park, or on the bumps, the Cynic X2 is the performance standard.Developed with athlete input and focused on performance and safety with MIPS® technology. The Cynic X2 is the ultimate low profile, light weight, and best fitting helmet. Performance, style and safety with direct Level 1 ventilation. Ultra lightweight ACT combines In Mold multi shell construction with overlapping PC shells for durability and protection. X-Static® fabric to keep it fresh. Audio ready featuring our detachable Covert Ear Covers.