K2 2022/23 Snowboard Boots Preview

Carry-over was a hot topic for 21/22 boots. Where did your brand sit on the matter and has this changed for 22/23?
We went carry-over on a few black colored boots but mostly sticked to the strategy of serving fresh new products every season.

 Will you be using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
Nope.

What lacing systems are your main focus in 22/23, and why? Is shifting customer preference influencing what you offer, or are things pretty stable now?
We are expanding our Boa line and offer even more boots with this incredible system. We see a high demand here but don´t forget the lacing products. We also try to be innovative with lacing boots as well.

What are your top marketing stories for next season?
#winningwithfit is our long term keyword. We keep using our status as provider of the most comfy boots in the market. This story never gets old!

-HANFORD The Hanford starts with a foundation of a zonal closure system and articulating cuff to reduce shell distortion and provide consistent heel hold. The shell lacing features the H4/M3 Zonal BOA® Fit System with TX3 BOA® Rope Laces. Inside, you’ll find our full-wrap 3-point harness surrounding K2’s Pro Foam 3D Liner with Intuition® foam, and it all sits atop our This Grips!™ dual-rubber compound.

–TRANCE The Trance starts with a foundation of a zonal closure system and articulating cuff to reduce shell distortion and provide consistent heel hold. The shell lacing features the H4/M3 Zonal BOA® Fit System with TX3 BOA® Rope Laces. Inside, you’ll find our full-wrap 3-point harness surrounding K2’s Pro Foam 3D Liner with Intuition® foam, and it all sits atop our This Grips!™ dual-rubber compound.

-ORTON Back at it again – The Orton boot features a stiffer flex and a dual zone BOA® Fit System to lock in the perfect fit. Featuring Endo™ Construction, an all new Vibram® V5 Outsole with Harshmellow™, and a heat moldable Intuition® Pro Foam liner – this boot is meant for the hardest chargers that crave deep carves on cord and hacks in the deep stuff.