DC FW22 Skate Footwear Preview
Retail Buyers Guide: Skate Footwear F/W 2022 Retail Buyer’s Guide
Brand: DC
Interviewee: E. Labadie, Marketing Manager EMAE
How is the overall health of the European skate shoes market right now?
The development of the practice of skateboarding and its democratization plays in favor of a development of the business in spite of the complicated times due to covid
What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
A consistent flow of fresh colourways & focus always on technical points to deliver the best shoe to skate . La Manteca 4 will validate the points above. Full of style , full of confidence, this model will be serve as a major focal point for 2022.
How are you serving the needs of retailers as more marketing shifts to digital channels?
A full package of assets is delivered to the selected accounts. POS items are also produced for specific operations
What general trends are you noticing in Europe right now?
The disinvestment of big players and development of the skateboarding practice make that the brand has a momentum and card to play
What is THE skate shoe style retailers need to stock this season?
Manteca 4 S
Are you proud of any new technology in your shoes?
The Manteca 4 features a wealth of performance upgrades designed to bring support , protection, and durability for skateboarding. Impact protection , super rubber that lasts longer , recycled mesh lining for substantial breathability, cupsole construction for board feel and durability
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