Nuura 2022 Suncreams Preview

Retail Buyers Guide: Suncreams 2022 Retail Buyer’s Guide
Brand: Nuura
Interviewee: Nuno Viegas, Brand Manager

How does your sun cream appeal to those who partake in action sports?
As a family of passionate surfers and pharmacists , we are convinced that a maximum sun protection is needed to be able to enjoy our favorite sports to the fullest, Also we do not conceive that our sun protection could put our health at risk or harm the planet (every year, more than 14 000 tons of sunscreen end up in the oceans).

With the knowledge in dermatological formulation acquired during four generations of pharmacists and following our philosophy “there are only two places you can’t leave: your body and the planet”, we offer a high quality product that guarantees the highest levels of sun protection even in the most extreme conditions, while being completely respectful towards our health and the planet.

That is why our products are:

0% chemical filters
0% NANO ingredients
Very High Protection UVB / UVA / IR
Water resistant
SPF 50 / 50+
Ocean & reef respect
Fragrance free
Cruelty free
Highly biodegradable
Natural Index certified
Free from parabens and other chemical preservatives
Hypoallergenic
Dermatologically tested

SPF 50 Sun Stick

What materials are you using? Any innovations to talk about?
We apply our brand philosophy “ there are only two places you can’t leave: your body and the planet” to everything we do, including our packaging. All of our packaging is designed to minimize their environmental impact, even if this means that we have to use different materials with each product. We use cardboard, aluminium and ”I’m green-bioplastic” which is made of renewable organic sugarcane ; meaning that our packaging is biodegradable, reusable and/or recycled and recyclable.

How do you address sustainability/eco friendliness in your products?
We do not conceive that our sun protection could put our health at risk or harm the planet That is why our products are:

0% chemical filters
0% NANO ingredients
Ocean & reef respect
Fragrance free
Cruelty free
Highly biodegradable
Natural Index certified
Free from parabens and other chemical preservatives
Eco packaging

We conceive an end to end sustainability/eco friendliness in our products , including all the ingredients, the manufacturing process , packaging materials and POS materials. Our mission is to provide surfers ,and action sport lover a High-performance sunscreen completely respectfully with their health and the planet – ONE BODY ONE PLANET ONE WAY

Any exciting marketing campaigns coming up for your product line?
NUNO ” NUURA & The World Surf League “

What other benefits, apart from sun protection, does your product offer?
Due to his naturality, Nuura it’s 100% healthy. Apart from sun protection, our formulas are enriched with a good amount of active ingredients that provide a good dose of skin care, such as:

Vitamin F, Vitamin E, that offer an additional sun protection while also having an antioxidant effect and helps to regenerate the skin
Shea butter, Carnauba wax and Sunflower oil, Aloe vera, which all come from organic farming, offering an anti-inflammatory, hydrating and protective effect

Why should retailers stock your brand & your latest collection?
ONE BODY, ONE PLANET, ONE WAY. Nuura, is a brand that connects perfectly with surfers, snowboarders and outdoors sports lovers, for its origin, values and philosophy, while also offering the highest sun protection. And because it’s a completely natural product, it is respectful towards the planet as well as human health. The packaging of our products is carefully designed to minimize the environmental impact. Further, we offer a wide selection of products, that covers the needs for those practicing action sports in the most extreme conditions, but we also have products for all situations and all ages, including a pediatric product for the young promising athletes.

What POS are you helping retailers out with?
At Nuura, we like to make things easier and we try to understand the needs at the point of sale, which is why we offer two options of displays – Small and Large, both of high quality and built from recycled and completely biodegradable materials.

-The smaller one is perfect to be placed on counters and it’s a reversible display to cover summer and winter seasons.

-The bigger stores can expose the whole line of products in our magnificent standing display.

Both can be adjusted to the needs of each store, depending on its client base, product selection, location and the season.

Please take us through two of the key products in your line.
The Sun Stick SPF 50 original white, is the perfect sunscreen for areas most vulnerable to long sun exposure, such as the nose, cheeks, and forehead; as well as the ears and neck. It’s an essential for anyone planning to spend a lot of time in the water. The Sun Stick SPF 50 Color, contains a skin-coloured natural pigment to match the colour of the skin instead of leaving white streaks.

The Facial Suncare SPF 50 features a texture ideal for covering the whole face and it’s suited for all skin types, including the most sensitive ones. It creates a homogeneous barrel, that protects and cares the skin thanks to its natural active ingredients. It comes in two shades, white and skin-colour. The coloured one includes a skin-coloured natural pigment to match the colour of the skin.