Spektrum 2022 Sunglasses Preview

Retail Buyers Guide: Sunglasses 2022 Retail Buyer’s Guide
Brand: Spektrum
Interviewee: NA

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What are the key trends in sunglasses for board sports for 2022? There are as always multiple trends going but I think some of the strongest in our sector are performance and sustainability which both are things we naturally include in all our products.

How are you segmenting your sunglasses and what are your main price points?
The collection really only has one segment, all styles are based on performance and sustainability and the prices range from €100 to €230. The one concept that stands out a bit is RAW, 90% biobased products where we use a totally new biobased lens from Carl Zeiss and include an exclusive soft case made in Sweden from recycled wool as well as a low-light lens.

Where do you expect your biggest growth in 2022?
I think our biggest growth is going to happen in the sunglasses segment, the products are quickly picking up momentum due to the original design and sustainability story. We have a lot of room to grow on all markets and expect the biggest volume to come from the Nordics and the biggest growth from Italy, Benelux, Switzerland, and Germany/Austria.

What frame shapes are most popular from your offering and why?
For us the shield models Blank and Blankster has been successful and represents a big chunk of the business, even compared to more conventional sunglasses shapes like our Kall and Anjan that are also very popular the shields are slightly ahead.

Are you introducing new frame shapes this year? If so, describe.
We introduce 2 new frames, Lom and Klinger for SS22. The Lom shape gives great coverage and shelter from wind, dust, or other objects and is designed for uncompromising performance during endurance activities when additional protection is needed. Perfect for splitboarding spring missions or long hours on your MTB. Klinger is our fastest style yet, with a lightweight frame constructed in our signature bio-based polyamide and world class lenses from Zeiss it is designed to fly down the trail. The lens has been carefully cut to a minimum to shave off those precious grams while still providing crucial protection from both radiation and objects.

What are the main materials used in your current sunglasses offering and why?
We only use bio-based materials derived from sustainably grown castor beans throughout our collections. We have been doing this for some time now and besides the pleasant effect on the planet compared to fossil plastic out bio-material also out-performs conventional materials in durability, flex and weight.

What lens technologies are you currently working with?
We are working mainly with Carl Zeiss optics and use their Impacto lenses that endures a lot more abuse than regular polycarbonate. We also have their outstanding polarized lenses for some select SKU’s mainly aimed at watersports and glacier environments. Of course, we also implement Zeiss’s state of the art oil and water repellency treatments to ensure lenses are always kept clean and distortion free. The big news this season is that we are introducing our RAW concept to our performance eyewear range where we use a brand-new high-performance bio-based lens from Zeiss to further reduce our environmental impact. We are super excited about this project and are proud to have reached 90% bio-materials in the RAW concept.

Will you introduce any new lens technology this year?
The big news this season is that we are introducing our RAW concept to our performance eyewear range where we use a brand-new high-performance bio-based lens from Zeiss to further reduce our environmental impact. We are super excited about this project and are proud to have reached 90% biomaterials in the RAW concept.

Which lens colours and tints will you be offering this year?
For the tints we base our selection solely on performance and the end use like a purple tint for enhanced contrast in wooded and mountainous environments, clear tints for nighttime use or polarized for where glare reduction is needed. The all-time best seller though, is the neutral grey tint that filters all colors equally and give great comfort in slightly stronger light conditions. We also use Infrared and Gold multi-layer mirror coatings to reflect undesired wavelengths of light a bit more as well as a stunning look

Which frame colours and graphics will you be offering this year?
For frames the main color theme is natural and toned-down colors that refers back to nature. This has been working great for us and our bestsellers all lie in this color range. As a seasonal splash we introduce a cool, slightly dirty pink in some styles as well.

Have you implemented any sustainable practices in your production and shipping processes ?
We only use bio-based materials derived from sustainably grown castor beans throughout our collections. We have been doing this for some time now and besides the pleasant effect on the planet compared to fossil plastic out bio-material also out-performs conventional materials in durability, flex and weight.

What are your marketing stories?
We are pushing the RAW series 90% biobased sustainability story a lot as it is something very unique and something we are very proud of releasing. In addition to that we will strongly push our Bio-Based Eyewear brand message. Besides that, we will promote our new frames Klinger and Lom the most from a product perspective

Have you suffered stock issues or delivery problems due to supply chain bottlenecks? If so, what solutions have you put in place?
We have worked very hard and been lucky so far and have had only slight delays in a few of our shipments.

Best Sellers
RAW Blank We dare say that the RAW Series is the most environmentally conscious performance eyewear ever made – without sacrificing performance or functionality! For the RAW Performance Eyewear Series we introduce a brand-new lens from renowned Carl Zeiss Optics that is constructed from bio-based nylon with significantly lower impact on the planet compared to conventional lenses. The dyestuff and paint are also completely left out of the frame to avoid any non-essential chemicals in the product as painting and dyeing is a significant part of a product’s eco footprint. The castor-oil based frame material out-performs conventional materials with its light weight and outstanding durability and a clear spare lens for low-light missions is included for a complete package. As is a soft case, made in collaboration with Woolpower and made in recycled wool that will keep your shades comfy in transit to have them last as long as possible.

Klinger
Our fastest style yet, with a lightweight frame constructed in our signature bio-based polyamide and world class lenses from Zeiss it is designed to fly down the trail. The lens has been carefully cut to a minimum to shave off those precious grams while still providing crucial protection from both radiation and objects. With fully adjustable temples, dual nose pads and built with light yet durable components the comfort is simply outstanding and ideal for long mountain missions and beyond.

Lom
Designed for uncompromising performance during endurance activities when additional protection is needed. The shape gives great coverage and shelter from wind, dust, or other objects. Complete UV protection goes without saying. Built in our lightweight bio-based materials of the highest quality Lom is durable and extremely comfortable to wear for long hours of splitboarding or on the bike. The removeable foam protector at the top of the frame adds comfort and helps with perspiration management during high-output activity or use in warm climates.