Norwegian Brand Woolf Merino Launches Backed By Pro Snowboarder Ståle Sandbech

Founded in Hemsedal, Norway by Tord Olsen (former distributor for the likes of Vans, Quiksilver and Dragon) and creative director Marco Cignini, Woolf launches in early November on WoolfMerino.com and selected retailers across Europe and North America. Pro snowboarder Ståle Sandbech is on board as an early investor, collaborator and ambassador. Woolf are manufacturing at the world’s first Greenpeace certified production facility in Europe and they “aim to create a positive environmental and social impact on the planet, without the use of harmful chemicals and without draining natural resources.”

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