Triple 8 2023 Water Helmets Preview
Retail Buyers Guide: Water Helmets 2023 Retail Buyer’s Guide
Brand: Triple 8
Interviewee: Noah Todaro, Marketing Manager
What are the main trends in the helmet market for water board sports in SS23?
As we head into 2023, we are continuing to do what has historically worked for us – working with endemic brands like LiquidForce and coming out with unique colorways/graphics for helmets. We expect growth to continue across the board, at least for the near future.
What is the general consumer’s attitude towards wearing water helmets?
Most people in the water space are quite receptive to helmet usage – many cable parks require them, so it’s not uncommon to see most riders with helmets on. In recent years, with more attention on cable parks, helmet usage has been increasingly common.
What were your biggest sellers in SS22 and why?
We make two water helmets – the Sweatsaver and the Gotham. Both have been solid choices in the water for years and we expect them to continue to be, especially with increased demand for protective gear.
How are you segmenting your SS23 collection and what are the price points?
Our price points are around where they always have been – reasonable compared to the rest of the market. You can get fitted in any one of our helmets for under $90.
Where do you expect the biggest growth in helmets for SS23?
We are expecting to see continued growth in cable/wake parks – not everybody has access to a boat, so these parks are a great way to get more people involved in watersports.
What shapes / construction designs are you offering in your SS23 collection?
Same as always, the proven classics! Our half-shell Sweatsaver Halo is a helmet that will never go out of style… and if you want a bit of extra flare, the Gotham helmet is a great choice with its built-in brim.
What materials are you using in your SS23 collection?
We have revamped the liner in both of our water helmets to include our Sweatsaver wicking material – just because you’re in the water doesn’t mean sweat isn’t an issue!
What colours / prints are you offering in your SS23 collection? Any standout collaborations?
Any time we do cool colors/prints we collab with LiquidForce – this year we have a few fun new colorways with them!
Are your helmets targeted to specific customers / rider types?
Not really! Whether you’re just getting started or an experienced rider, you’ll find that our water helmets are a good fit for any riding style.
Are you implementing any sustainable practices in your production or shipping processes?
We are currently researching different factories to make our production, packaging, products more sustainable.
How are you supporting retailers to sell your water helmets? (POS material or any other kind of support).
Education is key – the more retailers know about our products and their specs, the better they can inform their customers. When consumers have all the information they need to make an educated decision, our products often end up being the preferred choice.
Please talk us through your 2-3 keys models/hero products for SS23.
We make two water helmets – the Sweatsaver and the Gotham. Both have been solid choices in the water for years and we expect them to continue to be, especially with increased demand for protective gear.
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