Red Bull Spect 2023/24 Goggles Preview
Retail Buyers Guide: Goggles 2023/24 Retail Buyer‘s Guide
Brand: Red Bull SPECT
Interviewee: Marius Cadalbert, Product & Marketing Advisor
What are the key trends in the snow goggles market?
Wide field of vision, contrast enhancing lenses, sustainability, long lasting materials
SIGHT Goggles
What were your biggest sellers in 2022/23? Why?
Pano Tech styles with great field of vision and I°Boost lens tech
How are you segmenting your snow goggles?
Classic and Magnetic are the main two segments
Where do you expect the biggest growth for 2023/24?
Magnetic
What are the most important technological features in your 2023/24 collection?
Introduction of a single frame that holds spherical and cylindrical lenses.
What is new in terms of construction and materials in your 2023/24 goggle collection?
Introduction of a single frame that holds spherical and cylindrical lenses.
SOAR Googles
What colours and designs are you featuring in your 2023/24 collection? Any standout collaborations?
Besides the classical Red Bull colours, we will be showing a lot of calm and more subtle colouring.
Are you implementing sustainability in your products and production processes?
We are re-developing the entire packaging to meet Global Recycle Standards
What are your marketing stories for 2023/24?
The magnetic switch from spherical to cylindrical lenses.
SOLO Goggle
How are you helping retailers to sell this category?
Introduction of new premium displays.
Is your production impacted by raw material scarcity or cost increase? If so, what solutions have you put in place?
It is all about timing.
Key product for 2023/24 collection.
The REIGN goggle will allow you to swap within a click from spherical to cylindrical lenses and completely change your look. Adapt your style, not just your lens.
Brand Previews
