Dakine Snow Safety 2023/24 Preview

Retail Buyers Guide: Snow Safety 2023/24 Retail Buyer‘s Guide
Brand: Dakine
Interviewee: THOMAS GACHET / winter sports marketing manager

What were your biggest sellers in 2022/23 and why?

THE POACHER R.A.S 18 L / 26L & 36L AN AIRBAG-READY PACK FOR DEDICATED BACKCOUNTRY MISSIONS.

Sized for full-day missions and airbag ready, the Poacher R.A.S. offers a refined fit with all the storage you need to chase untracked backcountry lines. Available in 3 different sizes, It’s a panel loader with dedicated avalanche tool storage and backpanel access to the main compartment. Having access to your entire bag without having to remove it completely is the big plus of the Poacher. Thanks to the large dorsal opening, simply undo the chest strap buckle and pivot the bag forward (around your hips and guided by the ventral buckle) to have quick access to all your stuff, ideal on the chairlifts or on a mission!! A body-hugging, molded back fits snugly for aggressive riding. The pack is compatible with the Mammut® Removable Airbag System 3.0 ( sold separately ) and features Dakine’s exclusive RollTop airbag closure.

How are you segmenting your snow safety products and where do you expect your biggest growth?

NO segmentations, only 2 safety products.

What are the most important technologies/features in your 2023/24 avalanche backpacks?

Technologie :

THE ROLLTOP CLOSURE, available on any R.A.S Backpack

Our fastest, reliable, simple and durable airbag deployment system yet for any rider.

Features :

Limited Lifetime Warranty
Two zippered compartments |Fleece lined sunglass pocket |Adjustable waist belt|Dri-mesh backpanel
Removable Airbag System 3.0 by Mammut® compatible (sold separately) with RollTop closure
Diagonal & A-frame ski carry
Vertical snowboard carry
DK Impact Spine Protector compatible (sold separately)
Backpanel zippered main access
Deployable helmet carry
Fleece lined goggle pocket
Two-way radio handset or insulated hydration compatible
Snow tool/shovel pocket
Quick draw ice axe loop
Side & hipbelt pockets
Snow shedding molded backpanel & padded hipbelt
Rescue whistle on sternum strap

What are your marketing stories for 2023/24?

THE team poacher r.a.s 26l – Sammy Carlson, BUILTs TO MEET THE DEMANDS OF SAMMY C ( team rider ) .

The go-to pack for pro skier Sammy Carlson, the new Team Poacher RAS 26L possesses the function and performance to match its stylish exterior. Featuring a signature colorway designed by Sammy, this pack draws direct inspiration from his distinct personality, while packing plenty of tech features to meet his demanding riding style. With its evolved contoured fit, RAS 3.0 airbag compatible ( sold separately ) , roll top closure, multiple options for securing a helmet, skis and the rest of the essentials, the Team Poacher RAS 26L is sure to be a go-to for everyone.

How are you helping retailers to sell this category?

We help our resellers in several ways:

The model exists and has been developed for several years. He experienced a Reshaping this year after 6 years without any modifications . This consistency allows the retailers to sell his stock over several years.

We support and are present with victor Daviet on the SAFETY SHRED DAY, an event aimed at training and informing riders about avalanches & mountains risks.

We provide them with quality content to illustrate the product to the consumer

Is your production impacted by raw material scarcity or cost increase? If so, what solutions have you put in place?

Certainly, we had to pass on the increase in production costs to the overall price, like everyone else. But we are now turning to more responsible and sustainable raw materials, from recycling in order to preserve our environment but also to be less dependent on the extraction of new raw materials.

Key products for 2023/24 collection:

POACHER R.A.S (REMOVABLE AIRBAG SYSTEM ) VEST

Dakine Snow Safety 2023/24 Preview

POACHER R.A.S (REMOVABLE AIRBAG SYSTEM ) 18L / 26L and 36L

Dakine Snow Safety 2023/24 Preview

The POACHER BACKPACK serie is a versatile low-profile ski and snowboard pack for mountain missions or day-rides. When the backcountry gates beckon, the Poacher backpaks offers enough space for all your gears, your shovel, probe, skins, and a spare layer. Its contoured, low-profile fit still carries close to your back, while the updated backpanel construction improves overall flex and comfort. Larger A-frame carry loops accommodate wider boards or skis when the bootpack calls you out the resort boundary.

Dakine Snow Safety 2023/24 Preview