Suntribe 2023 Sun Cream Preview

Retail Buyers Guide: Sun Cream 2023 Retail Buyer‘s Guide
Brand: SUNTRIBE
Interviewee: Karl Roos, Co-Founder

How do you target the action sports client?
We offer the classic zinc sunscreen in tins or sticks to protect the most sensitive part of your skin – your face – with a layer of sunscreen that you can make as thick as needed, depending on how many hours you want to spend in the sun. Based on a traditional recipe, and fine-tuned with surf teachers across the globe, Suntribe’s zinc sunscreen is the most natural and minimalistic formula on the market which at the same time outperforms competitors in terms of water resistance. For action sporters it has it all, high performing and long-lasting protection, ingredients that are safe for coral reefs and marine life and always packaged in a plastic-free packaging that enjoys travelling as much as you do. For the first time this season, we also offer a very water-resistant SPF 50 formula for the entire body, packaged in an eco-friendly tube made from sugar cane!

What ingredients are you using? Any innovations to talk about?
We always use 100% natural ingredients – you won’t find any synthetic chemicals, perfume or the like in our sunscreens. With our Zinc Sun Sticks and Zinc Sunscreens in tins, we have perfected a highly performing sport sunscreen formula which only contains three to four natural ingredients and is safe for the oceans and for our health. In our newly released very water-resistant SPF 50 sunscreen for the whole body, we introduce an innovative ingredient called Pongamia Glabra Seed Oil. It comes from a tree and helps to make the formula less visible and more effective in blocking UV rays, while adding antioxidant properties. It’s a jack of all trades!

How do you address sustainability/eco friendliness in your products?
Sustainability is at the core of everything we do. This starts with the ingredients – we exclusively use ingredients that are reef-safe and completely natural to make sure that our sunscreens don’t pollute the environment. In addition, the majority of our packaging is completely plastic-free. And the sugar cane tubes we use have a positive carbon footprint!

Any exciting marketing campaigns coming up for your product line?
Sure, we’ve always got some exciting marketing campaigns in the pipeline! Right now we’re preparing the launch of several new products (we can give you a hint, one of those products comes in a stick format and it could be that it’s a new cool colour) together with our brand ambassadors. We’re working with professional surfers and other athletes around the globe – it’s fun to create a community around our company philosophy and around the sports that we love! We mostly pursue very long-term focused marketing activities, most of it is word of mouth and community building.

What other benefits, apart from sun protection, does your product offer?
You become very cool. For sure, your surf routine is only complete once you’ve applied your Suntribe sunscreen! An additional benefit is that our sunscreens not only protect you from the sun but also gently moisturise and nourish your skin – without causing any irritation since they’re completely natural and free from allergens. The biggest benefit you gain from using Suntribe products is that you’re left with a pleasant, worry-free feeling – far, far away from the hormonal disrupting mess that is chemical sunscreens.

Why should retailers stock your brand & your latest collection?
Stocking Suntribe in your store means that you offer worry-free sunscreens that are suitable for any type of outdoor activity, be it performance-oriented or leisure-oriented. In addition to our sports sunscreens, we also offer a range of natural sunscreens that are perfect for people just looking for a relaxed afternoon at the beach or wanting to protect their kids from the sun. Whether it is a mother looking for safe sunscreen for her kid, or a stoked surfer or snowboarder looking to get zinc’ed up for the day, they will find a Suntribe product that is exactly what they are looking for. Our mineral sunscreens in sticks, tins and tubes provide the complete sunscreen experience and will allow retailers to reach both the casual and the hardcore sunscreen user. Always with a 100% natural, sustainable and no-nonsense product.

What POS are you helping retailers out with?
Suntribe provides two beautiful Point of Displays for resellers. Both are natural displays made from wood with high quality printing. Our general display can hold our full range of products. Our Sun Stick display can neatly hold and display the Sun Sticks. In addition, we offer posters, brochures and stickers.

Best Sellers

Suntribe Natural Mineral Zinc Sun Stick SPF 30

This is our all-round Zinc Sun Stick for adventures in cold to warm temperatures. Packaged in a zero waste, biodegradable cardboard stick, it’s convenient for on-the-go application without the mess and an all-time favourite for surfers and other boardsport enthusiasts. It’s based on the original Suntribe formula with three to four 100% natural, organic and reef-safe ingredients. Pick your colour!

Suntribe Active Natural Mineral Sunscreen SPF 50

This all-natural and very water resistant sunscreen comes in an eco-friendly sugar cane tube. It’s perfect to protect your entire body during long surf sessions or sweaty activities on land. The white shimmer of this reef-safe sunscreen has been reduced thanks to an innovative combination of mineral UV-filters and natural ingredients. Enjoy your worry-free adventures with this organic sunscreen!

Suntribe Natural Mineral Face & Sport Zinc Sunscreen SPF 30

This is the ultimate reef-safe high performance zinc sunscreen for surfers, adventurers and athletes. Made from three to four 100% natural and organic ingredients, it’s perfect for all kinds of outdoor activities and stays on in all sun, wind and water conditions. Packaged in a travel-friendly, zero waste tin it loves travelling to the tropics or the South of Europe.