Von Zipper 2023 Sunglasses Preview
Retail Buyers Guide: Sunglasses 2023 Retail Buyer‘s Guide
Brand: Von Zipper
Interviewee: JP Bonnemason VZ European product manager
How are you segmenting your sunglasses?
The range is divided in 4 parts following the materials, the function and the tech features.
We have 4 segments in the collection.
– FCG collection is made of handcrafted Mazzucchelli Italian acetate, know for rich colors and luxurious hand.
– AVANT GARDE COLLECTION is designed with intention of standing out, these new and innovative styles are not for the faint of heart. In a worl swhere everyone one is going right, put a pair of these on and make a hard left into the unknow, where everyone will know your name. This collection is more feminine oriented.
– STAPLE COLLECTION: Innovative styles that our forefathers would have been proud to wear whilst building the new world. These frames are available for those who feel they were born too late. Whether you fly jet planes, rip leads in a top hat or dunk donuts on the clock. This chapter has got the perfect shades to keep you on the beat and in the street.
– ETHER COLLECTION is a full-frontal assault on frames being technical without losing creativity and edge. Here’s where the rubber hits the road. If you wanna rip, have lots of grip, with no slip, our RGNS system features rubber nose pads and temple tips. These lightweight frames with pop-n-lock hinges simplify the construction and make them more flexible and durable, so you can compete without looking or being beat.
Where do you expect your biggest growth in 2023?
Staple collection is where the VZ best sellers are. Men are looking for perenial shapes that you can were everywhere, anytime with a touch of technicity as polarized lenses. We expect our main growth on those iconic shapes as Elmore, Lemore, Fulton…
How are you helping retailers sell this category?
Displays, clinic and POP
What’s your situation regarding stock and deliveries?
Inventory is one of the most important topic at boardriders at this moment. We need to be super careful on the way of purchasing the goods.
Vz sunnies are also now under pre booking business model as for goggles. This helps us to buy correctly without blind buys. To decrease the overstock we launch only one release a year on Spring-Summer. Fall/Winter collection is 100% carry overed form SS.
Best Sellers
Juke
Stax
Morse
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