Roxy 2023 Sunglasses Preview

Retail Buyers Guide: Sunglasses 2023 Retail Buyer‘s Guide
Brand: ROXY
Interviewee: JP Bonnemason, Global eyewear product manager

What are the current trends in sunglasses for board sports?

The main key trend is still the rectangular shape from the 90’s. We keep offering oversized butterfly shapes.Visors & shields will still be on trend this summer.

How are you segmenting your sunglasses?

For the first time in 2023 we propose two collections to fit our two business models of eyewear.
We have two ways of ordering eyewear following the distributions channels:
– Prebooking for wholesale channel: those sunnies are sold by our apparel sales force
o Turn from eyewear premium brand to eyewear accessories with a price point program
o No technical frames
o Easy to sell fitting the existing apparel wholesale sales force
– Stock service for retail, ecommerce and optical distribution:
o Keep focusing on stock service business model with technical products
o More premium & perennial styles
Where do you expect your biggest growth in 2023?
The biggest growth in 2023 for Roxy is planned on our most fashion shapes. We have integrated sunnies in all our marketing campaign to give little details in the key marketing apparel silhouettes.

What frame shapes and colours are most popular from your offering and why?

We introduce in our SS23 collection 7 new shapes.
The first one is a lifestyle shape, more classic and urban rounded eyeshape with key hole. This is called the MIA. This style is sustainable and made with econyl fabric (injection)
The second marketed one is more for the new generation. It is a rectangular acetate style in base 4, with Zeiss branded lenes. This is the FAYE.

What lens technologies are you currently working with? Which lens colours and tints are you offering this year?

The full Roxy range is made with Zeiss lenses.
On the basic lenses we use grey, brown and green and sometimes light tints as blue, pink in category 1 or 2.
We add on the most sporty shapes some flash or multilayer treatments as Rose gold, flash pink, flash blueor flash gold.

What are the main materials used in your 2023 sunglasses offering?
Do you offer prescription glasses?

In the Roxy range, we propose 70% of the range in metal with high shapes in all existing forms : rounded, squared, hexagonal, cat eyed etc.

Anything new in terms of sustainability ?

All the classic/sporty Roxy frames are made in Italy. As Europe is the bigger region of eyewear, it will reduce the carbon footprint.
All the lifestyle products are made in Asia in bio acetate.
All the packagings, cases, cardboards, hangtags, polybags are made with recycled fabrics.

How are you helping retailers sell this category?

Displays, clinics, dedicated sales force and POP.

Best Sellers

MIA ECONYL