Sandqvist SS24 Lifestyle Backpacks Preview
Retail Buyers Guide: Lifestyle Backpacks SS24 Retail Buyer‘s Guide
Brand: Sandqvist
Interviewee: Sebastian Westin, Co-founder and brand director
What are the main current trends in the lifestyle backpack market?
A little bit going back more to the basics. Misty, timeless and earthy colours and always with sustainability, durability and function in mind.
What were your best sellers in SS23?
Looking at the bigger picture it’s our rolltop backpacks, in black and in multi colours.
How are you segmenting your SS24 lifestyle backpack collection and what are the price points? We are segmenting through activity, hiking, commuting, running etc. Price is between 100€ to 400€ depending on size, activity, functionality and fabric.
Arnold
ARNOLD BLACK
Otis Multi Clover
OTIS MULTI CLOVER
Sten
STEN BLACK
Which style(s) do you expect to grow the most in SS24?
Our taped seams 100% waterproof backpacks, these are the perfect combination of functionality and style.
What are the most important technical features in your SS24 lifestyle backpack collection?
It’s going to be between the Taped waterproof bags and our new travel backpack series.
What materials are you using in your SS24 collection?
We are using a lot of different material. Organic cotton, recycled nylon, recycled polyester, Recycled regen® ROBIC nylon, recycled nylon twin ripstop and some more.
What silhouettes are you featuring in your SS24 collection? Any construction techniques you’d like to highlight?
Taped seams and 100 waterproof fabric are helping us produce our first 100% waterproof bags, sealed with rolltop(canoe bag closure).
What efforts are you implementing towards sustainability?
Maybe our 4 day work week is the key topic this time. We want all our employees to have a great work life balance giving them one day / week off but with same salary as before.
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