Patagonia’s Worn Wear Tour Hits The Road From SW England To SW France

Patagonia are kicking off their Worn Wear tour, which starts in Newquay, England before hitting the road through multiple stops in SW England and then onto France, where they’ll be repairing wetsuits and garments for free. Full deets below including all the info for their launch event in Newquay, which will include “Beers, Bands & Ripped Rubber.”

Press Release: UK (FISTRALL – CORNWALL) WORN WEAR SURF STOP
Ripped rubber? Worn Wear is hitting the road to fix wetsuits along the South West Coast of the UK and France. All brands are welcome, as long as the suits are dry. Patagonia will be fixing clothing too. First come, first served, limited of one item per person. And as always, repairs are free!

Date: Thursday 30th August
Patagonia Ambassadors:
Lea Brassy – Professional Surfer and Nomad Keith & Lauren Malloy – Worn Wear Founders Focus – Worn Wear and Yulex (Petroleum Free) Wetsuits.

BREIF HISTORY OF WORN WEAR
Back in 2011 Patagonia ran an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket” – asking consumers to buy less and to reflect before you spend a penny on a jacket or anything else. As a result Patagonia launched the Common Threads initiative asking people to Reduce, Repair, Reuse, Recycle and Reimagine.

The response was amazing and the numbers of repairs handled free of charge by Patagonia escalated, as did the story telling behind the products being sent in. Two years later in 2013, Patagonia ambassador Keith Malloy and his wife Lauren decided to start a Tumblr blog where people could share stories about their favourite piece of Patagonia clothing – inspired by the years of use Keith was getting from his surf gear.

This was, and is still know as this day as the Worn Wear initiative.