Surf Expo At The Orange County Convention Center, USA, January 2023
Surf Expo held its January show and SOURCE went to visit to find out what’s happening with the surf market and brands in North America. Retailers and brands were happy with the show, as visitor numbers have recovered from their Covid lows.
Enjoy our photo gallery!
The main entrance
Reception and registration
Surf Expo's Amy Dufour
Around the show
Around the show
Around the show
Around the show
Around the show
Around the show
Roy Turner, the show's organiser, receiving an award from the Boardriders association
Shape off roster
Shaper at work
Shape off winner Josh Peterson
New at Surf Expo exhibition
The Neighbourhood
The Neighbourhood
Fashion show
Eating area
Skate park
4Ocean's booth
4Ocean's Britton Wetzel
4Ocean's Ghost Net collection
4Ocean's Osborne Reef collection re-uses tyre material from this artificial reef
Absolute Board Co's booth
Absolute Board Co's Crispin Barraza
Absolute's J Adams 9.5 inch pool model
Absolute's Penny Spring 2023 line
Apax's Flowrider for flow wave machines
Apex Skimboard's Raul Madeiros
Apex's Avac fibreglass skimboard for all levels of riders
Aphex Skimboard's KC Mauk
Aquamarina's booth
Aquamarina's Atlas, Magman and Coral - all with improved heat welding
Aquamarina's George Raso
Ballast Beach Pillow's Walter Banner
Ballast's booth
Ballast's new sunset red colourway
BN3TH's booth
BN3TH is launching a merino wool baselayer
BN3TH's Peter Olson
BN3TH's Pulse, for both sport and baselayer
Brixton's booth
Brixton's Byron Bergsto and Jillian Leeman
Brixton's Frisco vest embroided denim set
Brixton's work wear inspired Abraham reversible vest
Bustin's booth
Bustin's Electric Sportster tops a 16 mile range and feels like a skateboard
Bustin's Ryan Draughtridge
Cartago's booth
Cartago's Companion thong, all made in Brazil
Cartago's Mariot slide
Carver's booth
Carver's CI mid Channel Islands board
Carver's Dave Root Neil Stratton and Eben Woodall
Chum's booth
Chum's Storm Rolltop waterproof duffell
Chum's Tom Ferris
Clean Ocean Surfboards' Andy Mcconnel
Clean Ocean Surfboards' booth
Clean Ocean Surfboards' Tarpits 2.0 with glitter paint
Country Club Surf Club's 100% cotton Vadie Fade
Country Club Surf Club's booth
Country Club Surf Club's Russell Becker
Country Club Surf Club's silkscreen printed Shaka Mahalo
Dark Seas' Andrew Mercier
Dark Seas' booth
Dark Seas' Canvas workwear jacket, part of their move into the fishing/hunting segement
Dark Sea's Chesapeake Bay homeage t-shirt
Dickies' booth
Dickies' Christopher Lee and Brent Futagaki
Dickies' Overall comes in 3 colourways
Dickies' Westover retro bowling shirt
Dragon's booth
Dragon's Kaj, designed with Rob Marchado
Dragon's slimline Bishop
Dragon's Spencer Lem and Jeffrey Otsuki
DryRobe's best selling Advance
DryRobe's booth
DryRobe's Greg Voster and Tom Whitfield
Electric's Bristol has sidecup on each side of the frame
Electric's Cove, an everyday piece you can wear as a shield
Electric's booth
Electric's Eric Mehlberg
Firewire's booth
Firewire's FRK+ low entry rocker shortboard
Firewire Rob Machado's Two Fish twin fin
Firewire's Mark Pesce
Flojos' Chris and Clay Dickinson
Flojos' Grace sandal with TPR outsole
Flojos' Outsole with vegan leather footbed
Flomotion's booth
Flomotion's Gaitor, with hybrid 4-way stretch and internal draw string
Flomotion's Trade Winds lightweight rayon button down
Flomotion's Krista O'Loughlin and Sefton Tranter
G Shock's booth
G Shock's The Protection Pack has a roll bar cage to protect glass face
G Shock's Nick Girlando
G Shock's Retro Revival pack in midnight red
Globe's Gillette Mid, Austyn Gillette's 2nd signature shoe
Globe's Leigh Ahmid
Globe's Zoomer Surfskate with slam truck and Chris Miyashiro
Got Bag's booth
Got bag Easypack made from 100% ocean plastics
Got Bag's Matthias Paisdzior
Got Bag's women's moon bag
Hamboard's booth
Hamboards Donnie Sandusky
Hamboard's Pinger surf training device
Hamboard's Sup/Skate land paddling board
Hayden Shapes' booth
Hayden Shapes' Merrick Cunningham
Hayden Shapes' new Wave Mid made with future flex super light technology
Hayden Shapes high volume Virtue short board
Hinano Hawaii's 4-way stretch boardshort
Hinano Hawaii's Aloha shirt design for Spring '23
Hinano Hawaii's Ed Santos
Hobie Eyewear's booth
Hobie Eyewear comes with interchangable lens system
Hobie Eyewear's floaters
Hobie Eyewear's Stephan Vaughan, Dylan Coates, and Evie Ksenopoulos
Howler's booth
Howler's Jake Hollomon and Mason Brent
Howler's Vaquores western style trunks
Hydro Flask's booth
Hydro Flask's Kyla Mcdermott
Hydro Flask's limited edition Parks for All line
Hyrdo Flask's leak proof sports bottle with hand grip
Impala's booth
Impala's Cynthia Rogel
Impala's Neptune surfskate cruiser with surf swivel truck
Impala's Samira, higher price point with larger, longer life wheels
Indosoles Cole Pehote, Phebe Rosenthal, and Kyle Parsons
Indosole's Sneaker, sole essential sandals with soles made from recycled sneaker parts
Indosole's Womens Platform Cross with dream cloud comfort liner under straps
Jetty's booth
Jetty's best selling Sherpa lined flannel
Jetty's Cory Higgins
Jetty's Maverick Jack shirt - a shirt and jacket hybrid
Johnnie Fly's Ramsay Caudle
Johnny Fly's booth
Johnny Fly's fashion forward Fame
Johnny Fly's Fortune frame
Kala Ukulele's in the house
Kanga Coolers' booth
Kanga Coolers' Robby Girardin
Kanga's Midnight keeps a 12 pack of beer cool
Kanga's Woody, a pouch cooler for ice and beer
Katin's booth
Katin's heavy weight flannel, the Charlie jacket
Katin's light weight Deck pant in ripstock
Katin's Nick Chalmers and Cole Pehote
Kavata's 'A great day in the Stoke' event shirt
Kavata's Alan Davis and Nathan Fluellen
Kavata's Dogwood Style boardshorts
Klean Kanteen's kids cups with straws that can be disassembled for cleaning
Klean Kanteen's Liz Szuiczewski and Rodrigo Virrueta
Klean Kanteen's new Rise drinkwear line for indoor and outdoor use
Kleen Kanteen's booth
Mahalu's Ryan Murphy and Peter Stein
Mahulu's booth
Mahulu is using a natural seashell based neoprene
Martha's booth
Martha is launching corduroy caps
Martha's Peter Roisman
Martha's recycled duffell bag turns into a backpack
Maui and Sons' booth
Maui and Sons' Spring '23 graphic tee with vintage design
Maui and Sons' Spring '23 short with signature branding
Median Softboard with chess graphic
Median Sofboard's swallow tail Day Off
Misfit's booth
Misfit's Dop Machine with eps compressed foam
Misfit's Michael Berg
Misfit's Standard short in lime green
Mission Belt's booth
Mission Belt's Lukas Sanchez
Mission's fully synthectic Nylon collection for vegans
Oakley's booth
Oakley's Antonio Bonifacio and Casey Armstrong
Oakley's Neon Palms blended elastic and Poly boardshort
Oakley's Sunny Days surf Tee
Ocean Potion's booth
Ocean Potion's Aloe, a continious spray
Ocean Potion's Jonathan Stevens
Ocean Potion's Sport 50 continious spray
Otis' booth
OTIS Summer of 67 X with eco acetate frame
OTIS' Afterdark X with flexible frame
Otis' Eric Dranginis
Pineapple Island's booth
Pineapple Island is a British jewellery brand
Pineapple Island's Urban men's Lava stone series
Pineapple Island's Nathan Jones
Pukka's booth for designing new custom hats and caps
Pukka's booth
Pukka's floatable cap with flexible visor
Pukka's Justin Prior
Pukka's now offer Drimax water resistant material
Pura Vida's new classic charity progress style, the Trevor project
Pura Vida's Samantha Passante and John Gothard
Pura Vida's Tile bead stretch silver, showcasing a new stretch style
Pyscho Tuna's booth
Psycho Tuna's crew
Pyscho Tuna's lightweight Grimes jacket
Pyscho Tuna's UV woven knit button up
Raen's booth
Raen's Adam Quick, Michelle Croley, and Chloe Phaup
Raen's women's Ynez with fashion frame
Raen's wrap frame Rufio with Carl Zeiss lenses
Rivvia's Polished training short
Rivvia's recycled polyester zip polo
Rivvia's Lyndon Cadellon
Roark's booth
Roark's Hoffmann is sewn in Japan
Roark's Nash Mader
Roark's Tiger Club jacket is inspired by tattooed bomber jackets
Rusty Surfboard's booth
Rusty Surfboard's John Wilkerson
Rusty's Destination, a cotton jersey with Puff print
Rusty Surfboards Express, an all round, everyday board
Rusty's Zoe Ford and Steph Graves
Rusty's Zoe linen lightweight set
RYD's booth
RYD's Brad Bricknell
RYD's First Time softboard with epoxy core
RYD's True traction pad has a 5mm kick in the tail
Salty Crew's booth
Salty Crew's 10k waterproof Pinnacle jacket
Salty Crew's Calm Seas fleece pullover
Salty Crew's Jack Morrissey
Sand Cloud's booth
Sand Cloud's Bag towel with carrying straps
Sand Cloud's Brandon Leibel
Sand Cloud's changing Poncho for surfers
Savage's booth
Savage's Clinger, a performance fish
Savage's Shawn O'Donnell
Sharp Eye's booth
Sharp Eye's Rob Chalfant
Sharp Eye's Synergy high performance short board
SIC's Okeanos long distance/race/touring combo
SIC's Dark Horse short board for beginners
Sisstrevolution's Becky Clark
Sisstrevolution's booth
Sisstrevolution's Mojave knit tank and 100% cotton Rocky short
Sisstrevolution's sweater knit Beach Bash dress
Slowtide's booth
Slowtide textured Wave surf Poncho - 10% of sales income goes to the project
Slowtide x Pyzel collab, part of the limited edition Shapers series
Slowtide's Simon Aaronson, Kelly Zies, and Arielle Bagby
Smith's booth
Smith's ladies polycarbonate Witney
Sun Bum's booth
Sun Bum's 15 browning oil
Sun Bum's original lotion with banana scent
Sun Bum's hangout and booth
SunBum's Jamie Shoat and Dustin Smith
Tahe's best selling inflatable kayak
Tahe's booth
Tahe's Easy Surf 8.6 for the large paddler
Thread's booth
Thread's cross body bag range
Thread's Fanny Pack can be used around the waist or over the shoulder
Thread's Kasey Feller
Vissla's booth
Vissla's Creators upcycled organic cotton shirt
Vissla's Ecozy polar fleece flannel
Vissla's Richard Sanders and Mark Zabelski.
Vissla's U Zip entry with zipper system that wraps around your shoulders
Wave Bandit's booth
Wave Bandit's Brandon Kishba, Brody Lewis, and Colton Overin
Wave Bandit's Retro fish
Wave Bandit's Soft Skim, fibreglass performance from a soft construction
Wave Hawaii's Carsten Raphael and Piers Bravery
Wave Hawaii's air light Peniche poncho
Wave Hawaii's travel poncho with matching towels
Wave Hut's booth
Wave Rebel's Nexus bodyboard comes with coiled leash
Wave Rebel's Surface performance fish with eps core
Wave Rebel's Zach Veneziano
XCEL's booth
XCEL's Courtney Kincaid, Bryce Cope, and Lance Varon
XCEL's Dry Lock for extreme cold water
XCEL's Infinity Ltd with channel flex exterior
YY Nation's booth
YY Nation's Bradley Jaco and George Patterson
YY Nation's shoe with castor oil and sugarcane sole
Save the dates!