Nuura 2023 Sun Cream Preview

Retail Buyers Guide: Sun Cream 2023 Retail Buyer‘s Guide
Brand: Nuura
Interviewee: Brand Manager

How do you target the action sports client?
After spending years in the water, and getting an occasional sunburn while at it, we are convinced that a maximum sun protection is needed to be able to enjoy our favourite sports to the fullest. Like most, we do not conceive that our sun protection could put our health at risk or harm the planet (every year, more than 14 000 tons of sunscreen end up in the oceans). With the knowledge in dermatological formulation acquired during four generations of pharmacists and following our philosophy “there are only two places you can’t leave: your body and the planet”, we offer a high quality product that guarantees the highest levels of sun protection even in the most extreme conditions, while being completely respectful towards our health and the planet.

What ingredients are you using? Any innovations to talk about?
We apply our brand philosophy “there are only two places you can’t leave: your body and the planet” to everything we do. All of our products are designed to offer the highest quality and performance to minimize their environmental impact, even if this means that we have to use different materials with each product. During this year all our products, had been certified by the most prestigious European Certification Bodies of Eco and Organic products this is a guarantee for our customers and at the same time a differentiation and keeps us focus on being totally eco-friendly. Regarding the packaging, we use cardboard, aluminium and ”I’m green-bioplastic” which is made of renewable organic sugarcane ; meaning that our packaging is biodegradable, reusable and/or recycled and recyclable.

How do you address sustainability/eco friendliness in your products?
We do not conceive that our sun protection could put our health at risk or harm the planet, we truly committed to that, and that’s why : during this year all our products, had been certified by the most prestigious European Certification Bodies of Eco and Organic products this is a guarantee for our customers and at the same time a differentiation and keeps us focus on being totally eco-friendly. Our products are 0% chemical filters, 0% NANO ingredients, Ocean & reef respect, Fragrance free, Cruelty free, Highly biodegradable, Organic certified product, Organic certified ingredients, Free from parabens and other chemical preservatives and have Eco packaging. We conceive an end to end sustainability/eco friendliness in our products, including all the ingredients, the manufacturing process, packaging materials and POS materials. Our mission is to provide surfers, and action sport lover, a High-performance sunscreen completely respectfully with their health and the planet. ONE BODY ONE PLANET ONE WAY

Any exciting marketing campaigns coming up for your product line?
We will be in the next World Surf League event in Peniche.

What other benefits, apart from sun protection, does your product offer?
Due to his naturality, Nuura it’s 100% healthy. Apart from sun protection, our formulas are enriched with a good amount of active ingredients that provide a good dose of skin care, such as: vitamin F, vitamin E, that offer an additional sun protection while also having an antioxidant effect and helps to regenerate the skin and Shea butter, Carnauba wax and Sunflower oil, Aloe vera, which all come from organic farming, offering an anti-inflammatory, hydrating and protective effect.

Why should retailers stock your brand & your latest collection?
ONE BODY, ONE PLANET, ONE WAY, Nuura, is a brand that connects perfectly with surfers, snowboarders and outdoors sports lovers, for its origin, values and philosophy, while also offering the highest sun protection. And because it’s a completely natural product, it is respectful towards the planet as well as human health. The packaging of our products is carefully designed to minimize the environmental impact. We offer a wide selection of products, that covers the needs for those practising action sports in the most extreme conditions, but we also have products for all situations and all ages, including a paediatric product for the young promising athletes.

What POS are you helping retailers out with?
At Nuura, we like to make things easier, and we try to understand the needs at the point of sale, which is why we offer two options of displays – Small and Large, both of high quality and built from recycled and completely biodegradable materials. The smaller one is perfect to be placed on counters, and it’s a reversible display to cover summer and winter seasons. The bigger stores can expose the whole line of products in our magnificent standing display. Both can be adjusted to the needs of each store, depending on its client base, product selection, location and the season.

Best Sellers

Plastic Free Sun Stick SPF 50

We Have the Organics Certified & Plastic Free Sun Stick. The Sun Stick SPF 50 original white or Colour, It’s an essential for anyone planning to spend a lot of time in the water. High Protection, skin care, 100% Natural, Organic Certified (100% save for you & de planet), and Plastic Free.

The Sun Stick SPF 50 Colour, It’s an essential for anyone planning to spend a lot of time in the water. High Protection, skin care, 100% Natural, Organic Certified (100% save for you & de planet), and Plastic Free.

Facial cream SPF 50

The Facial cream SPF 50 original white or Colour, It’s an essential for anyone planning to spend a lot of time in the water. High Protection, skin care, 100% Natural, Organic Certified (100% save for you & de planet), and Plastic Free.