Fallen Footwear Sues LIV’s Hy FLyers GC For “Insignia” Trademark Infringement

Press release:
Fallen Footwear Files Trademark Infringement Lawsuit Against LIV Golf & Hy Flyers GC

Fallen Footwear, a leading skateboarding shoe brand, announced today that it has filed a trademark infringement lawsuit against LIV Golf Inc., and Hy flyers GC (collectively “LIV”).

The lawsuit alleges that LIV’s use of a mark that is nearly identical to Fallen’s registered trademark “Insignia” logo in connection with their apparel is likely to confuse consumers and damage Fallen Footwear’s brand.

“Our brand identity is of the highest importance to us and has been since we created Fallen back in 2003. We cannot allow others to use it freely without standing up for ourselves,” said Fallen Footwear’s Chad Foreman who’s been with the brand since the very beginning. “We have invested significant resources in building our trademark and reputation, and we will not let anyone infringe on them, no matter their size and reach.”

Fallen Footwear has been using the “Insignia” trademark for over 20 years and has registered it with the United States Patent and Trademark Office. The trademark is associated with the brand’s innovative design, high-quality materials, and core skateboarding reputation.

According to the lawsuit, LIV’s use of the “Insignia” trademark is likely to cause confusion among consumers who may believe that the golf apparel is connected to and/or endorsed by Fallen Footwear. Such confusion harms the reputation and value of the Fallen brand.

“We take the protection of our intellectual property seriously and will always do our best to defend our brand, employees, team riders, and customers/fans from companies that attempt to piggyback off our success,” said CEO, Ronnie Mazzei.

Fallen Footwear is seeking monetary damages, injunctive relief, and a permanent injunction preventing LIV from using the “Insignia” trademark in any way that could cause consumer confusion.