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UK Market Insight: Keeping A Keen Eye On The Weather Forecast

A tale of two boardsports. More than two, of course, but when comparing winter to water, you will get my drift. The winter season appears to be starting with a bang, while the water season has ended with a damp squib. By Gordon Way One retailer (who wished to remain nameless) reported that sales of SUP were “almost non-existent.” With several hundred SUPs in stock, this is a serious issue. “We sold fewer than 20 boards in August – a month that should be our biggest for SUP…