Giro Snow Goggles 2024/25 Preview

Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: Giro
Interviewee: Giro Marketing

What are the main customers’ demands when buying snow goggles?
We feel the larger straps have become more relevant and demanded by the corest consumers. On the technological side, Contrast enhancing Lens technologies and quick lens changing systems are now common denominator o nyour high end products.In terms of frames and lenses:
Back to roots “MX” inspired cylindrical lens goggle frame type is we see on core freestylers.
And the frameless with Toric lens, mid to wide face fit, looking to optimize the field of view

What were your biggest sellers in 2023/24?
Why?
Our Best seller are
the Revolt – our large frames Cylindrical goggles, that pleases the young consumers with its Retro inspired style and delivers EXV – Expansion View Technology – a imprpovement of your field of view and peripherical vision, that you couldn’t not go back from – The Revolt is also our first Price Cylindrical goggle model featuring VIVID lens by Zeiss, our contrast enhancing technology.

Packs a lot of qualities for EUR130.00
We have seen a massive success updating iArticle goggle into the Article II. Made it a quick change with posts, a hassle free way to swap your lens on the go, may you need either of the VIVID contrast enhancing Lens.
Offers the vast peripheral vision with EXV thanks to Frameless design and a Toric Lens. Goggles come with either a Category S2 (sun and Mixed) or Cat. S3 (full sun) from our Lens tint range and always provided with a Vivid Infrared lens (Cat.1 – for Bad Weather). Both Lens are Vivid By Zeiss and bring contrast enhancing solution in the highest quality vision possible.
Also featuring EVAK vent technology
This is a great performance product that goes for EUR180.00

What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
We are very excited by our 2 new models
the Sagen, Our opening price point, the little Brother/sister of the Revolt carries a similar inspiration of retro cylindric models in a medium fit frame for less than EUR90.00
And the COMP goggles, our new pinnacle product for the goggles range that packs all the best we have to offer to the most demanding riders.

contour

What are the technical highlights of your 2024/25 collection?
Higlight is definitely the Comp Goggle, Featuring Snap-shot quick change lens technology, on a large fit, VIVID by Zeiss Toric (shape of your eye) lens, comes with a Hero Catgory 2 or Cat.3 Vivid lens, a Infrared bonus lens. And a wider strap. Delivered with a EVA molded collapseable, goggle and lens case to keep your material safe and allow you to maximize free space in your bag for all the things that matters.

What construction techniques and materials are you using in your 2024/25 goggle collection?
What colours and designs are you featuring in your

2024/25 collection? Any standout collaborations?
We do keep our classic, but as always Giro love to come with bold seasonal colors and graphic
You Vintage lover will jump on our Purple sybdrome Retro Video Game graphic,
We have your Fashion inspired riders covered with “bold and fashion camo” with Green Marble and his B&W contrepart the White & Dark matter graphics.
For those who like to match, Matt Rosé and light Mineral will cover the needs to fit sober and trendy colors you can find on the most succesful outerwear Brands.

method

Are you implementing sustainability in your products and production processes?
These are approached at a corporate levels on behalf of the group

What are your marketing stories for 2024/25?
We are pushing VIVID lens Technology and our partnership with Zeiss
Now that you see more snowboarders wearing helmets, we also insist on the unparalleled and seamless compatibility you will find between Giro Helmets and Giro Goggles, for the best confort on all day rides.

How are you helping retailers to sell this category?
In all way possible, we work in store, cabinets for lagrger surface, creative solutions and custom programs are solution we favour with our best retailers.

What is your situation regarding stock and deliveries?
This years was picture perfect as per the feedback of our happy retailers.

revolt-