Red Bull Spect Snow Goggles 2024/25 Preview
Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: Red Bull SPECT
Interviewee: Marketing spect eyewear
What are the main customers’ demands when buying snow goggles?
Comfort, lens quality, fit with a helmet, brand image
What were your biggest sellers in 2023/24? Why?
PARK is still our number one style, great entry price snow goggle at 80 € RRP with a good quality and emblematic Red Bull SPECT head band!
What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
We reinforce our range below 100 € RRP with 3 new styles: Neon, Bent and Fink! Great look, good quality and affordable price for Red Bull SPECT 24/25 new snow goggles!
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What are the technical highlights of your 2024/25 collection?
Creation of a photochromic range with 8 snow goggles equipped with our Chrom X lenses!
What construction techniques and materials are you using in your 2024/25 goggle collection?
Still TPU and Polycarbonate.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
Our strength is our logo, our emblematic Red Bull SPECT Eyewear head bands in dark blue, black and white! We continue in this direction.
Are you implementing sustainability in your products and production processes?
Yes, into all our packagings to make them more eco-friendly.
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What are your marketing stories for 2024/25?
The marketing stories will be focused on the new styles: Neon, Bent and Fink!
How are you helping retailers to sell this category?
With our POS program that includes qualitative towers, banners, mirrors, flags…and so on…
What is your situation regarding stock and deliveries?
Very good, we are ahead of schedule for this season.
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