BOB Snow Goggles 2024/25 Preview
Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: BOB
Interviewee: Marketing BOB
What are the main customers’ demands when buying snow goggles?
Quality, design, originality, good lens/optics, no fogging, durability
What were your biggest sellers in 2023/24? Why?
All of models from 2022 we sold very well, the stock was sold already at the beginning of January, we think it’s because we have a unique design and quality at an affordable price.
What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
We axpect to send all stock this year like last time 🙂
808 rulette
What are the technical highlights of your 2024/25 collection?
We are starting with a new solution in lenses called “ZERO FOGâ„¢”. It is a lens that cannot fog up.
What construction techniques and materials are you using in your 2024/25 goggle collection?
“ZERO FOGâ„¢”. it is not coated with any chemical substance, the structure of the lens is non-fogging.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
yes we have one collab with Osom studio
https://www.instagram.com/osom.studios/ its the second time that we are working together
Model Osom Terrain 2
We also will have 2 inside BOB nice designs for 2023/24
Model: Life Roulette
Model: Pink Peace Maker
BOBxOsom Terrain 2 front
Are you implementing sustainability in your products and production processes?
Yes we are doing gogles from recycling materials – starting produce glasses made from old sea nets 🙂
What are your marketing stories for 2024/25?
We are preparing to make a big film about peace (on board) – to show people that war is not a personal problem, but a problem of large financial corporations and the flow of big money.
How are you helping retailers to sell this category?Doing the films , sponsoring the riders (Istagram and other SM)
Doing the events, photo sesions and merchandising stuff
What is your situation regarding stock and deliveries?
Preordering till end of march and delivering till half of November. Our 30% sotck
Peacemaker
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