GOG Snow Goggles 2024/25 Preview
Retail Buyers Guide: Snow Goggles 2024/25 Retail Buyer’s Guide
Brand: Gog
Interviewee: Marketing GOG
What are the main customers’ demands when buying snow goggles?
There is a huge demand for classic ski goggle models with wide field of vision. The normal PC lens cat. S2 is still the sales leader but lately we see a growing demand for ski goggles with photochromic lenses and magnetic lens change system. Year by year our customers are more aware of our HRX optical rim system which gives possibility to use ski goggles with prescription lenses. The optical rim can be easily installed inside the ski goggle frame.
What were your biggest sellers in 2023/24? Why?
Our highlights of the season are:
H720 RYDER with PC lens cat. S2 and polychromatic coating
H610 FURY with magnetic lens change system and spare clear cat. S0 lens in set
H601 ANAKIN with photochromic lens S1-S3 with polychromatic red coating
What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
Classic ski goggle models with wide field of vision and cylinder lens as well as ski goggle models with HRX optical rim.
What are the technical highlights of your 2024/25 collection?
Ski goggles with polychromatic color coating on lens and models with HRX optical rim
What construction techniques and materials are you using in your 2024/25 goggle collection?
TPU frame that holds spherical or cylindrical lenses.
TPU frame and lens with magnets to easily change the lens.
What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
Mostly we are featuring classic black, grey and white TPU frames but we have also in the offer some frame in neon variations like red, pink and orange.
Are you implementing sustainability in your products and production processes?
We do our best to offer the most sustainable packaging and shipping ways.
What are your marketing stories for 2024/25?
Our brand name GOG stands for ‘Good or Greater’. Even if You are good You can always become greater. Our brand wants to take a part in Your progress.
How are you helping retailers to sell this category?
Great customer support as we truly offer what retailer really needs. No bullsh*t.
Product and marketing images easily available for all retailers.
New premium rotative displays for 20pcs of ski goggles.
What is your situation regarding stock and deliveries?
All ski goggle models are available in stock for immediate shipment. We can deliver the order within 4-5 working days.
3 key/hero products for 2024/25 collection.
ANAKIN
H601-4 ANAKIN ski goggles equipped with double photochromic lens cat. S1-S3 with polychromatic red coating. The lens will easily adapt to weather conditions, so You can use them whatever the weather. ANAKIN has cylindrical lens with wide field of vision. Thanks to special hydrophobic and anti-fog coating You will enjoy the ride!
FURY
H610 FURY ski goggles equipped with magnetic lens change system. In set You will find the base lens cat. S2 with polychromatic color coating and spare clear lens cat. S0 for night skiing. FURY has cylindrical lens with wide field of vision. Thanks to special hydrophobic and anti-fog coating You will enjoy the ride!
H720 RYDER ski goggles equipped with double PC lens cat. S2 with polychromatic color coating. RYDER has spherical lens with wide field of vision. Thanks to special hydrophobic and anti-fog coating You will enjoy the ride!
RYDER
All models can be used with HRX optical rim.
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