SP Snowboard Bindings 2024/25 Preview

Retail Buyers Guide: Snowboard Bindings 2024/25 Retail Buyer’s Guide
Brand: SP
Interviewee: Robert Longin, Division Manager

How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Massive growing in Asia, big trends for comfortable bindings systems!

Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Pricing is stable and we don’t plan any adjustments.

Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
We don’t sell much through e-commerce. Physical retail is still ver important for selling.

SP_Pure_Gunmetal

Past last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
Overall there is not much stock. Even sales in Europe were better than expected.

BINDING SPECIFIC
Are you introducing any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?
We are working on new buckles and baseplate dampening what will be prereleased next winter.

Are you using any new materials in your bindings for 24/25?
no

Anything new concerning sustainability and related product or construction you would like to highlight?