Burton Snowboard Bindings 2024/25 Preview
Retail Buyers Guide: Snowboard Bindings 2024/25 Retail Buyer’s Guide
Brand: Burton
Interviewee: Burton Marketing
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BINDING SPECIFIC
Are you introducing any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?
Introducing Step On EST: Step On Genesis EST and Step On Escapade EST New Step On binding offering, combining the convenience of Step On with the underfoot comfort & performance of EST New design language built around the baseplate, heelcup & hi-back (now with DialFLAD). Baseplate design purposely built to maintain natural medial/lateral movement. Compatible with all Step On boots
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Any quick entry bindings in your collection for 24/25?
Step On
Are you planning to focus on a special product range or type of customers?
We are focusing on our Step On product range. We’re addressing riders of all levels, especially advanced riders who are riding more challenging conditions and terrains like powder/backcountry.
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Step On® Genesis EST
The men’s Burton Step On® Genesis EST Snowboard Bindings bring the intuitive ease of Step On to the team-rider-proven power of the Genesis. They combine the plush cushioning of EST with a baseplate that maintains natural medial/lateral movement for less fatigue and easier ollies. Compatible with boards featuring The Channel® mounting system for the ultimate in flex, feel, and adjustability.
Step On® Escapade EST
The women’s Burton Step On® Escapade EST Snowboard Bindings bring the intuitive ease of Step On to the team-rider-proven power of the Escapade. They combine the plush cushioning of EST with a baseplate that maintains natural medial/lateral movement for less fatigue and easier ollies. Compatible with boards featuring The Channel® mounting system for the ultimate in flex, feel, and adjustability.
Step On Grom
Independence is a powerful learning tool. Designed in collaboration with Burton employees and their kids, the kids’ Burton Step On® Grom Snowboard Bindings make it a cinch for even the smallest riders to achieve snowboarding independence. Built specifically for kids, there are release levers at the toe and heel for added ease of use. Like the name says, it’s a step on and ride scenario.
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