XION PG Snow Protection 2024/25 Preview
Retail Buyers Guide: Snow Protection FW24/25 Retail Buyer’s Guide
Brand: XION
Interviewee: Xion marketing
What are the main customers’ demands when buying snowboarding protection?
Snowboarding protection customers prioritize their safety. This encompasses safeguarding critical areas such as the head, spine, coccyx, knees, and hips, making helmets, back protectors, and shorts essential items. Comfort is also of utmost importance, with riders seeking gear that offers a perfect fit, breathability, and lightweight construction. Quality and sustainability are increasingly valued, with customers preferring products crafted from high-quality materials for long-lasting durability. Versatility is another key consideration, allowing customers to use the same protection gear for other impact-heavy activities like mountain biking and skating.
Do you target specific customers / rider types?
XION’s target audience is broad and inclusive, encompassing all snowboarders who share a passion for the sport and are committed to securing the best protective gear. As athletes and enthusiasts ourselves, we continuously strive to push the boundaries of what’s possible by sourcing premium fabrics and pads, optimizing our products to stand as the pinnacle of protective gear.
Which products sold best from your 2023/24 collection and why?
Our best-selling product from the 2023/24 collection is the Nosleeve Vest Freeride. This item attests to our unwavering dedication, meticulously addressing the nuanced demands of snowboarders by providing a low-profile, comfortable base layer. The vest features a D3O back protector and additional lower back protection, all supported by an extra-large adjustable waist belt for a perfect fit. It is designed to be the ultimate all-round, low-profile, comfortable, and flexible protector, with removable pads for easy cleaning after use.
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What product type do you expect to grow the most?
We anticipate the most significant growth in sales for our Nosleeve Vest Freeride. Even as our best-selling product, it continues to gain traction, thanks to positive feedback and rising demand.
What are the design and material highlights of your 2024/25 collection?
Our 2024/25 collection maintains a timeless design with non-seasonal colors to ensure our products remain versatile year-round. A key highlight in terms of materials is our Power Evo Italian fabric, which has been updated to provide better stretch and enhanced abrasion resistance.
Are you implementing sustainability in your products and production processes?
Sustainability is ingrained in our DNA at XION PG. We continually strive to minimize our environmental footprint by centralizing 90% of raw material sourcing and 100% of labor within the European Union, reducing transportation-related emissions and supporting local economies.
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What are your marketing stories for 2024/25?
XION PG We got you covered!
How are you supporting retailers to sell this category?
We support our retailers through collaborative events that promote their shops and our protective gear. Additionally, we provide retailers with tools such as mannequins to prominently display our protection gear in their stores.
What is your situation regarding stock and deliveries?
Regarding stock and deliveries, we have diligently fulfilled all preorders for the 2023/24 season on time. We also maintain a reasonable stock level to accommodate preorders promptly.
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Key/hero models for 2024/25.
A Stand out gem is our Nosleeve Vest Freeride, with adjustable waist belt and low profile back protection. The Shorts Freeride Evo is another essential, ensuring the safety of the coccyx and hips. All three can be worn as a comfortable base layer keeping you safe during your rides.
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