OXBOW Womens Outerwear 2024/25 Preview
Retail Buyers Guide: Womens Outerwear FW24/25 Retail Buyer’s Guide
Brand: Oxbow
Interviewee: Aurelien SILVESTRE – Product manager
What is the overall theme behind your 2024/25 outerwear range? From which big trends do you take your inspiration?
Our outerwear range is fully dedicated to the riders, and developed in collaboration with our ambassadors. They are our inspiration. We want to deliver products that fit to their needs, that got the features they expect when exploring the mountains.
What new fits / silhouettes are coming out in 2024/25? What pant and jacket styles are most important in your range?
The women jacket and bib together create our ultimate silhouette. The styles are versatile and technical : splitboarding one day, cruising and freestyling in the park the other.
What new colours / prints are you introducing?
The colors are from Oxbow’s legacy : cloud shades. Graphics are inspired by nature.
Any *NEW* technical stories with regards to fabrics and materials?
Sympatex and Primaloft are the labels we rely on as a technical aspect, but our main target is to deliver the most eco-friendly products possible. And to do so, we do not only use recycled plastic bottles. We do produce in Portugal, the recycled yarn is from Italy (Newlife certified), the fabric is made and dyed in France, the Sympatex membrane is made in Europe, Primaloft padding recycled and made in Europe too. This is a big commitment for Oxbow to offer products fully made in Europe, at a reasonable price.
Any trends that your brand is moving away from?
We do not offer padded jackets or pants, that are heavy and not comfy at all. The perfect outfit is to get a light jacket and pant (3 layers or 2 layers no padding) to be protected from the elements, and play with the second layer under, polar fleece or insulated jacket, depending on the weather out there.
What are your top marketing stories for 2024/25? (This will help us to put some focus in the right place.)
Key Products
FORQUETA
The FORQUETA jacket has a Sympatex membrane, all the features you need, and is fully made in Europe, from the fabric to the craftmanship !
MALADETA
The MALADET bib pant has a Sympatex membrane, all the features you need, and is fully made in Europe, from the fabric to the craftmanship !
BATOUA
The BATOUA insulated jacket is the perfect second layer. Compactable, it is easily stored in a backpack. Primaloft Recycled BlackEco insulation, light breathable Portuguese fabric and crafted in Portugal, it has it all !
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