SMARTWOOL Base Layers 2024/25 Preview
Retail Buyers Guide: Base Layers 2024/25 Retail Buyer’s Guide
Brand: Smartwool
Interviewee: Chiara Casnati, EMEA Marketing Manager
What’s your base layer strategy for 2024/25?
It all started 30 years ago in the small mountain town of Steamboat Springs, Colorado with a mission to keep feet warm and keep you out longer. Today, we equip explorers across the globe, so they can go farther and feel better in our socks and apparel. And 30 years later, we’re showing no signs of slowing down. We’re continuing to perfect our layering system to complete our Merino wool kit offering. Most importantly, we’re continuing to ensure anyone who wants to get outside can get outside with expanded fit options and diverse design. We’re launching the Thermal Merino Baselayer in Plus Size for Women this FW24/25.
What are the key materials you are using?
100% Merino wool, ZQ-certified merino wool.
SW016350 P20
Do you have any tech innovations for 2024/25?
No new tech innovations in our baselayers for 2024/2025. Our flatlock seam construction, offset shoulder and side seams are designed to help increase comfort and minimize chafing.
What colours and patterns are you working with?
New trendy colours, patterns inspired to mountain and snowflake, colorblocks.
What are your main price points?
Our price ranges from €114.95 to €124.95
SW016350 L99
Key Products
Classic Thermal Merino Baselayer Crew:
Meet the better-than-ever Classic Thermal Merino Base Layer Crew. We’ve updated this 100% Merino wool fan favourite with new colours and a new fit to improve functionality while enhancing aesthetics. Shoulder panels eliminate top shoulder seams, and a flatlock seam construction helps prevent chafing. Add one of our best base layers for cold weather to your winter wardrobe and experience the difference the next time you go skiing, hiking, climbing, or biking.
Classic Thermal Merino Baselayer ¼ Zip:
We’ve updated the fit of our Classic Thermal Merino Base Layer 1/4 Zip to improve functionality while also enhancing aesthetics. As one of our heaviest base layer tops and best base layers for cold weather, this garment uses 100% responsibly sourced Merino wool, shoulder panels, and a flatlock seam construction to help minimize chafing as well as help keep you comfortable and temperature-regulated as you enjoy high-intensity skiing, hiking, running, and more.
Women’s Classic Thermal Merino Baselayer Plus Size:
Our award-winning base layers have been keeping people comfortable outside for decades. The Women’s Thermal Merino Plus Base Layer Collection was made so more women can get after it and feel good doing it—because every body belongs. This must-have base layer features 100% Merino wool fabric, breathability, odor resistance, and a body-enhancing fit so you can explore comfortably and look good while doing it.
SW016370 L85
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