EASY Splitboarding 2024/25 Preview
Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: Easy Snowboards
Interviewee: Charlie Durant
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
It seems we came back on the roots with more carving and all mountain attitude and less park attitude , we cover all this ranges and want to make our boards really polyvalent for example you can use our split board on a slope and got good sensation as your regular board too.
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
We use good material and expensive one and try to maintain a good price but that’s hard. We got to continue using same materials then o we increase price o reduce our small margin there is no other option.
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
Yes it’s still strong and we got no choice we got to support our retailers to maintain a good physical activity and be present online with no big discount to create a fare market .
Past last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
For split boards we did a basic models that we will change once stock is other .
Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?
We decide to reduce our impact last two years with materials and now with our way to work , we promote more the brand with internet and with the help of retailers instead to travel .
What are your top product marketing stories for next season?
The Peak Slpit a version of our best selling board The Peak a polyvalent Freeride that make your all mountain freeride day amazing !
SPLITBOARD SPECIFIC
What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding ? Any specific effort on ranges for 24/25? If yes, where and why?
Any change because the board work well and people love it.
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