SP Splitboarding 2024/25 Preview
Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: SP
Interviewee: SP marketing
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Massive growing in Asia, big trends for comfortable bindings systems!
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?
Pricing is stable and we don’t plan any adjustments.
Is e-commerce sales still strong since most brands have been put a lot of effort in physical retail?
We don’t sell much through e-commerce. Physical retail is still ver important for selling
Split_Blk
Past last winter and the lack of snow in Europe, what’s your overall sales and production/inventory strategy for 24/25?
Overall there is not much stock. Even sales in Europe were better than expected.
SPLITBOARD BINDINGS SPECIFIC
Have you made any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?
We designed new CNC Alu rail for VOILE Pucks. Fits better and is much more durable.
Are you using any new materials in your bindings for 24/25? If so, what, and why?
No !
SPLITBOARD ACCESSOIRES
Pricewise, which area of the market do you cater to?
We are on mid price !
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