Mens Streetwear FW 2024 Retail Buyer’s Guide
With the changing of the seasons and the layers ready and waiting to be released from the wardrobe, we look eagerly to see what will be going on in FW24. To find out what to watch out for and how to be ahead of the trends ready for next season, here’s the Boardsport Source Retail Buyers Guide for Mens Streetwear FW24.
The market is in a very uncertain place right now, however somehow the streetwear market specifically is continuing to provide new and improved styles for consumers who do have a little disposable income to spare. Skate stores across Europe are feeling the economic strains, but they’re pushing on through and thankfully being supported by their brands. Jordi Quinto- Head of Marketing at Hydroponic said: “ It’s a hard time in the market right now due to inflation and political uncertainties all over the world.” On an up-note though, Julian Duval – President at AndFeelings said “Streetwear is definitely not dead as some high stake blogs have said, it has just transcended itself as the urban fashion market.” The streetwear world is seemingly divided into two worlds right now, according to Homeboy’s Brand Manager – Julian Wolf. He said “One is the fast trend world, in which young brands that stand for nothing sprout up, serve a hype and disappear again. The other world is lifestyle and skill-based and cultivates a mix of old values and progressive developments.”
COLLECTIONS
Aside from the doom & gloom mentioned above, there are some things to celebrate next season. IrieDaily – Berlin’s OG streetwear brand will be celebrating 30 years strong! Denise Graff – Marketing Manager at IrieDaily said “ In preparation for our 30th anniversary, we dug deep into our textile and digital archives, reminisced and realised that many collections from IrieDaily’s beginner era could fit 1:1 into the current street scene and the Y2K trend.” Brixton- the vintage inspired lifestyle brand from Oceanside, California will also be celebrating their 20 year anniversary by releasing their first ever hooligan and brood caps and staple bowery flannel in the first ever colourway.
Homeboy – the brand known predominantly for their baggy jeans will be releasing a new line of jackets as Julian said: “We went all out with our jackets -In my opinion, jackets are the perfect counterpart to our baggy trousers, as the silhouette is clearly in the foreground here too.” Alongside the Y2K trend, Denise from IrieDaily mentioned that: “The IrieDaily Fall/Winter 2024 collection has its finger on the pulse and is influenced by the current trends of Gorpcore and Workwear.” Julian from AndFeelings also noted that “The baggy and 90s vibes will be holding strong for 2024 and beyond.”
COLLABS
Barcelona brand Hydroponic have some exciting news for next season. Jordi from Hydroponic said: “ Hydroponic is releasing a new Official Collaboration with NARUTO starting on Spring Summer 24 and following with Fall Winter 24, with many new products in clothing and skateboarding.”
MATERIALS AND COLOUR THEMES
The palettes for FW24 will be primarily consisting of blacks and whites, with occasional louder seasonal tones. Julian from Homeboy said “. A walk in the woods was the consensus. The colours you experience there as dusk falls are the colours of our collection.” Regarding materials- thicker, more practical fabrics are returning. Hydroponic will be introducing fleeces, amongst other warmer threads ready for the colder seasons too.
SUSTAINABILITY
Practical and long-lasting garments are ideal in the current climate, with buyers wanting more for their money whilst also considering the environmental impact of their purchase. IrieDaily have always been driven by a sustainable goal. Denise from IrieDaily proudly said “We focus on the protection of animal welfare and are proud that our products are vegan.” Julian from Homeboy added that they “don’t take up the cause of sustainability because we believe it should be the status quo for every brand.”
Wrapping things up, streetwear for FW24 looks to be promising with more trend revivals and practical styles for the colder months. We’re all hoping for the market to stabilise, and a calmer end to what’s been a rocky start to the year.
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