Surf Logic Surf Robes and Ponchos 2024 Preview
Retail Buyers Guide: Surf Robes and Ponchos 2024 Retail Buyer’s Guide
Brand: Surf Logic
Interviewee: Javier Gonzalez Vega, Founder & CEO
How was the market for Changing Robes and surf ponchos in 2023?
The market has been quite slow in 2023 due to overstocking of brands and the general slowdown in consumer spending.
The element resistant Changing Robe is extremely popular, way beyond the boardsport community. Did you have to address new channels to reach the casual customer? Is it different for Surf Ponchos?
Our sales of this type of product to the water sports channel.
Is the term “changing robe” still relevant as many (most ?) of the people use it as a jacket or an additional shell for tough weather?
We have a more winter line which we call Storm robes because it is both for changing and for use as a wind and cold jacket.
What are the trends within the Surf Poncho category: core riders, kids, women, beachgoers, seasonality?
Core riders
Which price points are best selling for Surf Ponchos and Dry Robes? What are the entry level and high-end rates?
Surf poncho around 50€ and Storm robes around 150€
What are the key materials in your line for both product categories?
The key material of our ponchos is high-quality cotton certified with the STANDARD 100 by OEKO-TEX®, an eco-label which guarantees that any textile bearing the label has been tested and found free from over 300 harmful substances.
Which are your key colors/prints/pattern of 2024?
Black and blue
How are you helping retailers to sell more of your product?
We support you with good business terms and conditions
Key Products:
Storm robe long sleeve:
designed to get dry, get changed and stay warm. Produced with waterproof and windproof outer shell fabric and warm synthetic lining. 2-way reversible YKK zip, lateral external waterproof zip and fleece warm lined pockets, front external waterproof zip pocket, internal phone/wallet zip pocket, adjustable Velcro wrist.
Storm robe long sleeve
Poncho tile & navy:
Designed to get dry and get changed anywhere. Comfortable, generous fit with 2 side pockets. Made with 100% premium cotton and certified to STANDARD 100 by OEKO-TEX®.
Poncho tile & navy
Quick-dry poncho microfibre:
Designed to get dry and get changed anywhere. Lightweight and compact: takes up minimum space and easy to travel with. Super absorbent: absorbs up to 6 times its own weight. Fast drying and easy to clean: dries up to 3 times faster than a regular towel.
Quick-dry poncho microfibre
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