Eyeking (Hobie) Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Hobie
Interviewee: Marketing
How was the sunglasses market overall in 2023?
We saw a slight uptick in sales.
What new trends have you seen for sunglasses in board sports for 2024?
Lifestyle frames with pop colors incorporated into the design, especially the lenses are typically preferred by boarders. However, performance features are equally important, so we’ve strategically implemented these into our frame and lens technologies.
What segment of your offering is selling best in 2024 so far?
Floating Collection.
Have you introduced any frame shapes and colours in your 2024 offer?
Blockhead is a new square lifestyle frame and Cortez is a new, sleek fashion piece.
Which lens technologies from your 2024 offer are most in demand?
Our lightweight Injected Polycarbonate or Nylon HydroClean™ 360° polarized lenses offer superior optical clarity and 360° of protection through dual-coated layers that repel water, prevent sweat and sunscreen from building up, and are easy to clean.
Have you introduced any new lens colours and tints in your 2024 offering?
No.
Any noteworthy sustainable practices in your production and shipping processes this year?
Yes. Launching in July.
What are your marketing stories?
Premium polarized lenses, floating collection. affordability, and lifetime warranty.
How are you supporting retailers to sell this category?
We had a strong showing at boot Düsseldorf to help our retailers promote the new 2024 collection.
Key Products:
COASTAL FLOAT:
Satin Black Floating Frame / Grey Lens w/ Cobalt Blue Mirror. Maintain your cool with Coastal Float, Hobie ® Eyewear’s signature lightweight frame designed to float back to the surface when dropped in the water. Hobie’s Floating Collection offers all the benefits of premium quality, polarized sunglasses without the stress of a high price tag. Have peace of mind knowing Coastal Float will rise back up to meet you on your next adventure.
- Polarized Nylon Lenses
- Ultra-light Floatable Frame
- HydroClean™ 360° coated
- 100% UV Protection
- Heat Resistant & Highly Durable
- Rx Ready
COASTAL
CORTEZ:
This classic, unisex design will appeal to a wide range of consumers from So. Cal. to Block Island. With it’s surf-inspired, yet classic styling, Cortez is a sunglass for all occasions. The premium acetate construction allows for a variety of beautiful, rich colorways.
- Polarized Nylon Lenses
- Acetate Frame
- HydroClean™ coated
- 100% UV Protection
- 5 Barrel Hinge
- Rx Ready
CORTEZ
BLOCKHEAD:
Youthful and trendy meets classic styling with the new Blockhead style. It’s modern, chunky vibe will appeal to the consumer who spends most of their life on or near the beach – whether driving to their favorite surf spot or taking a shift in the lifeguard stand. The two satin acetate colorways provide a rich yet understated look.
- Polarized Nylon Lenses
- Acetate Frame
- HydroClean™ coated
- 100% UV Protection
- 5 Barrel Hinge
- Rx Ready
BLOCKHEAD
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