Volcom Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Volcom
Interviewee: Marketing
Have you introduced any frame shapes and colours in your 2024 offer?
Introducing new colours:
Green – Rich translucent green frame color with gloss finish and complimentary grey lenses make this colourway a go-to choice for everyday adventure and style.
Eye & Eye – Matte semi translucent wood toned frame with gloss black temples and Rasta stripe detailing. Keep it mellow this summer in Eye & Eye.
EYEEYE STONE
Asphalt Beach – Inspired from where the beach meets the city in Venice, California, this colourway is as cool as concrete on a summer morning. The abstract pattern on the temples, pulled straight from the Volcom clothing line, will add some pop to this summer accessory.
Purple Paradise – Life is better viewed through purple lenses. Add some flair to your program with a frame that’s backed up with a pattern from the Volcom print offering for Summer ’24.
TRUE
Any noteworthy sustainable practices in your production and shipping processes this year?
Volcom Eyewear is made from Rilsan® bio-plastic. Rilsan® is created from a family of high-performance polyamides derived from renewable castor oil feedstock. The castor crop is inherently drought resistant, requiring very little irrigation or fertilization. As a result, it can grow in arid regions where and can be sustainably farmed.
MACHO
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