Von Zipper Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Von Zipper
Interviewee: JP Bonnemason EMEA product manager
What segment of your offering is selling best in 2024 so far?
We have 4 segments in the collection.
- FCG collection is made of handcrafted Mazzucchelli Italian acetate, know for rich colors and luxurious hand.
- AVANT GARDE COLLECTION is designed with intention of standing out, these new and innovative styles are not for the faint of heart. In a world where everyone one is going right, put a pair of these on and make a hard left into the unknow, where everyone will know your name. This collection is more feminine oriented.
- STAPLE COLLECTION: Innovative styles that our forefathers would have been proud to wear whilst building the new world. These frames are available for those who feel they were born too late. Whether you fly jet planes, rip leads in a top hat or dunk donuts on the clock. This chapter has got the perfect shades to keep you on the beat and in the street.
- ETHER COLLECTION is a full-frontal assault on frames being technical without losing creativity and edge. Here’s where the rubber hits the road. If you wanna rip, have lots of grip, with no slip, our RGNS system features rubber nose pads and temple tips. These lightweight frames with pop-n-lock hinges simplify the construction and make them more flexible and durable, so you can compete without looking or being beat.
Have you introduced any frame shapes and colours in your 2024 offer?
2 new handcrafted acetate frames in shiny black and crystal clear:
- CRUSOE
- DORA
4 new injected styles:
- EPISODE
- STILETTA
- SUPER RAD
- QUAZZI
How are you supporting retailers to sell this category?
Displays, clinic and POP
Key Products:
CRUSOE:
CRUSOE is a solitary design from which one cannot escape. The Crusoe is a stylish castaway devised as an intentional act of abandon to be at ease in uninhabited or populated areas alike. Handcrafted acetate frame made in Italy.
Crusoe
SUPER RAD:
SUPER RAD Once a in while an earthshaking event occurs forcing your paradigm to shift. Now is that time! Do you have an extreme point of view? Are your retina’s ready for a revolution? Bring power to your pupils in the Super Rad! Free bonus lens. Made in Italy
Super Rad
EPISODE:
EPISODE is a coherent narrative within a larger dramatic framework, the Episode is a timeless chapter designed to play a complementary part in your sunny day scene. Made in Italy.
Episode
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