Greenbush Sunscreen 2024 Preview

Retail Buyers Guide: Sunscreen 2024 Retail Buyer’s Guide
Brand: Greenbush
Interviewee: Margaux Menon —Communications officer.

Please tell us about your innovations for 2024?
At Greenbush, we’re working on 2 major innovations for 2024.
Bio Cosmos Certified SPF 50+ Color Sticks: We have developed revolutionary blue and pink SPF 50+ sticks that are certified “Bio Cosmos” by the Ecocert standard. These color sticks are a breakthrough in sun protection, as they not only offer superior SPF 50+ protection but are also formulated with 100% natural pigments, allowing us to achieve vibrant colors without compromising on organic integrity. These sticks are now available in the market, offering consumers a stylish and eco-friendly sun protection solution.
Organic SPF 30 Cream: In addition to our color sticks, we are also in the process of developing an organic SPF 30 cream. This innovative product is designed to provide effective sun protection while addressing the common concern of leaving the skin with a white cast. Our team is dedicated to formulating a cream that not only offers reliable SPF 30 protection but also blends seamlessly into the skin, leaving behind a natural, non-greasy finish. We are committed to delivering a high-performance sun care solution that meets the needs of today’s conscious consumers.

What are the main ingredients you are using, and how do you address sustainability/eco friendliness in your products?
In our products, we prioritize the use of natural and organic ingredients to ensure efficacy while minimizing environmental impact. Our main ingredients include:
Mineral filters: These mineral-derived ingredients are the main active ingredients in our sunscreens, offering broad-spectrum protection against UVA and UVB rays. They are reef-safe and environmentally friendly, as they do not harm coral reefs or marine life. They are also safe for human health. Greenbush products contain no endocrine disruptors.
Natural Oils and Extracts: We incorporate a variety of natural oils and plant extracts into our formulations to moisturize and nourish the skin. These include coconut oil, jojoba oil, shea butter, aloe vera, macadamia oil and almond oil. These ingredients are organic and come from sustainable, renewable sources.
Natural Pigments: For our color sticks, we use 100% natural pigments derived from plants and minerals to achieve vibrant colors without the need for synthetic dyes. By opting for natural pigments, we ensure that our products are free from harmful chemicals and are biodegradable, supporting eco-friendly disposal practices. In addition to our ingredient choices, we take a holistic approach to sustainability and eco-friendliness in our product development process. This includes:
Packaging: We strive to use recyclable or biodegradable packaging materials whenever possible to reduce waste and minimize our environmental footprint.
Made In France: all our products are made in France.
Greenbush sun protection products have been awarded the “COSMOS ORGANIC” label by Ecocert: The COSMOS ORGANIC label is awarded after a complete assessment of the composition, transformation process and packaging of each product, ensuring total transparency on the proportion of natural and organic ingredients. We are committed to transparency and to informing consumers about the environmental impact of Greenbush sun care products, to enable consumers to make informed choices and adopt a sustainable lifestyle.

Please tell us about your marketing campaign for 2024?
Our website, which has just been completely redesigned for smoother navigation and total transparency. We will increase our presence on our social networks through the production of professionally produced content. We’ll be setting up newsletters, to engage with our target audience and communicate our brand values. We’ll continue to partner with ambassadors like Justin Becret tor Kepa Housset o keep Greenbush on the map.

How is your product relevant for the board sports industry? Do you specifically target action sports clients?
The Greenbush range is highly relevant to the outdoor sports industry due to several key factors:
Sun protection during outdoor activities: board sports such as surfing, skateboarding, snowboarding and wakeboarding often involve prolonged exposure to the sun. Our sun protection products offer long-lasting, effective protection from the sun, helping athletes and enthusiasts stay safe and comfortable during their outdoor adventures.
Water-resistant formulas: Many board sports take place in or near water, exposing participants to additional sun exposure due to reverberation. Our water-resistant sun protection formulas offer long-lasting protection, even in difficult conditions, making them ideal for water-based activities.
Sustainability and respect for the environment: The board sports community is often very committed to environmental protection and sustainability. Our commitment to using natural and organic ingredients matches the values of environmentally conscious board sports enthusiasts, making our products an attractive choice for this demographic.

What other benefits, apart from sun protection, does your product offer?
In addition to sun protection, our product offers several other essential benefits:
Hydration: Our sun protection formulas are enriched with moisturizing ingredients such as natural oils and botanical extracts, which help to hydrate and nourish the skin. This helps prevent dryness and maintain skin health, which is particularly important for outdoor enthusiasts who may be exposed to harsh environmental conditions.
Anti-aging properties: By protecting the skin from the sun’s harmful UV rays and thanks to the oils they contain, our sun protection products help prevent signs of premature aging such as wrinkles and age spots. They help maintain a youthful, radiant complexion, promoting long-term skin health and beauty.
Water-resistant: Our water-resistant sunscreen formulas offer long-lasting protection, even during aquatic activities such as swimming, surfing, or kayaking. As a result, athletes and outdoor enthusiasts can enjoy their favorite activities without the need for constant reapplication of sunscreen, providing peace of mind and convenience.
Made in France: All our sun protection products are made in France.
Developed by enthusiasts: all Greenbush products are designed by our team of outdoor sports enthusiasts to offer the best possible protection for your skin.

Why should retailers stock your brand & your latest collection?
Brand recognition and high-quality products: Our brand and products have earned a solid reputation for quality, efficiency, and reliability. By stocking our products, which are made in France and carry the “BIO COSMOS” label, retailers can take advantage of Greenbush’s credibility and reliability to attract customers and boost sales. Our loyal customer base, positive reviews and Ecocert certification give retailers the assurance that our products will resonate with consumers.
After-sun care range: in addition to our range of sun protection products, we have also developed a range of after-sun care products to moisturize and repair sun-exposed skin. This range complements and supports Greenbush sun protection products.

Key Products:

Sun Stick SPF 50 +“BIO COSMOS”:
Our blue and coral pink SPF 50+ sun sticks are specially designed for outdoor sports enthusiasts and environmental protectors. Made in France, they are formulated exclusively with high-quality pigments and natural ingredients, such as organic shea butter, organic almond oil, and organic aloe vera. These ingredients effectively protect your skin against UVA and UVB rays. Greenbush SPF 50+ sun sticks are certified COSMOS ORGANIC by Ecocert.

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Sunscreen cream SPF 50 “BIO COSMOS”:
Our Greenbush Sunscreen cream SPF 50 “BIO COSMOS” offers you maximum sun protection, while minimizing its impact on the environment. Made in France, it is formulated with high-quality natural ingredients such as organic shea butter, organic macadamia oil and organic aloe vera. Mineral filters provide effective defense against UVA and UVB rays, while respecting the natural environment. Greenbush Sunscreen cream SPF 50 “BIO COSMOS” is certified COSMOS ORGANIC by Ecocert.

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Sun lipstick SPF 50+ “BIO COSMOS”:
Our Lip Stick SPF 50+ offers maximum sun protection, while minimizing its impact on the environment. Made in France, it is formulated with high-quality natural ingredients, such as organic shea butter, organic castor oil and organic macadamia oil, and mineral filters. This combination ensures effective defense against sun, salt and/or cold damage to your lips. Greenbush Lip Stick SPF 50+ is certified COSMOS ORGANIC by Ecocert.

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