ETNIES SKATE FOOTWEAR S/S 2025 PREVIEW
Retail Buyers Guide: Skate Footwear SS25 Retail Buyers Guide
Brand: Etnies
Interviewee: Rick Marmolijo, Design Director
What are the stories you’re pushing this season?
For this season, will be pushing the 90s retro re-issues, as well as Michelin for our performance skate shoes.
What is your collection theme for SS25?
The theme for SS25 is re-issues. With the 90s skate fashion making a strong comeback, Etnies is in a great position to look back at the old catalogs and reintroduce historic skate silhouettes. This includes the Sal23 and the Scam which were worn by top skateboarders around the world. Summer 2025 will be the 30th anniversary of High 5, which was the very first shoe brand to release a full-length video in 1995. This video featured a list of top skaters such as Eric Koston, Marc Johnson, Jaime Thomas, Tom Penny, Chad Muska and many more. Included in this celebration are colorways of the Marana Michelin and Barge Plus inspired by the original VHS cover.
How are you catering to shops/customers regarding your marketing approach? Events and so?
We understand how important core shops are to us, so for the first time we are offering a Skate Shop Day shoe. With the insole art, we took inspiration from Pacific Drive, which is an iconic skate shop in Pacific Beach, CA. This made perfect sense to offer a Sal23 x SSD colorway as this was Sal’s first sponsor when he first arrived in California. They helped Sal create a path in his skate career, as well as many others.
What design trends are you noticing in the market currently?
We are currently seeing a trend in the “mid puff” category as this sihouette is a lot more wearable and skateable. The Sal23, Scam, Snake and Callicut are in this offering. Another new “mid puff” style we are excited about is the Loot. This takes on the retro basketball trends as well as classic Etnies shoes like the Ollie King and Senix.
Any new technology in your line we should watch out for?Nothing new, but we are continuing to push the Michelin 3x more durable technology, which can be found in the Marana and Aurelien.
Does your footwear brand have a sustainable element? Vegan shoes?
We continue to have 20% reground rubber in our Jameson 2 Eco shoes, as well as not having any EVA waste in our Scout product. Also as we do every season, we offer vegan shoes in both our skate and lifestyle shoes.
Must have styles for S/S25 ?
The Loot, Scam, Snake
KEY PRODUCTS:
The Loot:
The Scam:
Sal 23:
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