NEW BALANCE SKATE FOOTWEAR S/S 2025 PREVIEW
Retail Buyers Guide: Skate Footwear SS25 Retail Buyers Guide
Brand: New Balance
Interviewee: Andrés Araya. Comercial Manager EMEA.
How was the European skate footwear market last year?
For NB# was a great Year. The momentum of our brand soared to unprecedented heights, surpassing all previous records.
How is it faring so far this year?
This year presents its own set of challenges for the industry. Many stores are grappling with an abundance of hardgoods in stock, which adds complexity to the retail landscape.
What are your main price points for next season?
It appears that a new barrier has emerged, with a significant emphasis on products priced under 100€, serving as the primary volume drivers in the market. Our Jamie Foy NM306 model is our bestseller, priced at 90€.
What are the stories you’re pushing this season?
The new Andrew Reynolds pro model stands as the highlight of 2025 for us. We’ve dedicated significant time and effort to this project, and we’re confident that it will be a game-changer for NB#.
What is your collection theme for SS25?
We are very focused on our craftsmanship; the quality of our products is our main goal. Additionally, we have a new apparel line launching in February.
What design trends are you noticing in the market currently?
Adidas terrace
Any new technology in your line we should watch out for?
Nm600 and NM933
Must have styles for SS25?
NM933 Andrew Reynolds, NM480, NM1010 Tiago Lemos.
KEY PRODUCTS:
NM306SCI_5:
NM306SCI_5
NM480:
NM480GDT_1125129_MPI_2LATERAL_RELCF
NM600WTA:
NM600WTA_1125093_MPI_2LATERAL_LCF
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