ROARK LIFESTYLE BACKPACKS S/S 2025 PREVIEW
Retail Buyers Guide: Lifestyle Backbacks S/S 2025 Retail Buyer’s Guide
Brand: Roark
Interviewee: Arnaud Gaillard - CEO
What are the main current trends in the lifestyle backpack market?
Mix of style with strong quality to protect tech products
What were your best sellers in SS24?
Passenger backpack
How are you segmenting your SS25 lifestyle backpack collection and what are the price points?
Start at 110€ to 230€
Which style(s) do you expect to grow the most in SS25?
20 liters
What are the most important technical features in your SS25 lifestyle backpack collection?
Easy access to laptop space and magnet role top closing
What materials are you using in your SS25 collection?
Repellent fabric/ripstop nylon
What silhouettes are you featuring in your SS25 collection? Any construction techniques you’d like to highlight?
New accomplice bag very versatile one
What colours and prints are you featuring in your SS25 collection?
Wider line of colors but black stay bestseller
Key Products:
Daytrip Passenger bag:
Condensed day pack with magnetic roll top and repellent DWR fabric. External zip for easy access to computer area
Accomplice mule bag:
Lightweight and durable fabric and water resistant – Ergonomic and designed – Possible to add modular bags on
Accomplice missing link:
Wet/dry bag constructed with waterproof fabric – Great for your wetsuit
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