KATIN MENS SURF APPAREL S/S 2025 PREVIEW
Retail Buyers Guide: Mens Surf Apparel S/S 2025 Retail Buyer’s Guide
Brand: Katin
Interviewee: Pierre, Europe Manager
How did your brand cope with the Men’s Surf Apparel market in 2024
In 2024, our brand successfully navigated the Men’s Surf Apparel market by focusing on the colors, prints and the surf heritage. Consumers are attract and sensitive to the story of the brand and the quality of his products.
What is the strategy for SS25: carrying-over staple SKUs and/or fresh pieces to boost demand?
For SS25, our offering is strategically split to maintain a balance between our carry-overs and fresh pieces. These include classic styles, popular designs and colors that have a loyal following. The fresh styles are dedicated to new prints and colors especially on our graphics tees. This approach ensures we cater to both returning customers and attract new ones with exciting new offerings.
What collection stories have you planned for SS25?
The SS25 collection is based on the Heritage Revival, drawing inspiration from our brand’s rich history and the golden era of surfing. This collection will feature vintage-inspired designs, classic cuts, and retro prints that evoke nostalgia and celebrate surfing culture. We also introduce for the second season our Performance Line (OTG), Focused on high-performance gear. This collection will cater to serious surfers with advanced technical features, such as four-way stretch fabrics, quick-dry technology, and reinforced stitching for durability and functionality.
Has Surf Apparel distanced itself from the streetwear and outdoor influences in favor of heritage surf roots?
While Surf Apparel has seen influences from streetwear and outdoor fashion in recent years, there is a noticeable shift back towards heritage surf roots. Many brands, including ours, are embracing the authentic surf culture and its iconic styles. This return to roots involves reintroducing classic designs, traditional prints, and a focus on the core values of surfing—freedom, adventure, and a connection to nature.
The fabric spectrum has expanded from the cotton or poly options. Which materials are rising/declining?
The rising materials are organic cotton which mainly of our products are made of and our shirts (Alan shirts) and shorts (Isaiah local) melt of cotton and linen.
Which color/prints will you offer in SS25?
Our SS25 offer will be based on solid colors with a few pastel shades that reflect the vintage surf era. The mottled gray color is also a must-have this season. Prints are our strength, especially on our graphic tees where you’ll have different types of surf and lifestyle prints. Our prints reflect our history and the brand’s heritage.
How will you be helping retailers to sell your brands?
We provide to our retailers, training sessions and marketing support through POP and some window. We are also giving to our customers some products such as tees and shirts that they can wear it. Our goal is to make customers love the brand: when you love it, you sell it better !
Key Products:
MIRAGE TEE:
This graphic T-shirt is one of katin’s best-sellers. The colour they call ‘vintage white’ makes for a light-coloured T-shirt with the design standing out very harmoniously. This type of design is very popular with consumers.
MIRAGE TEE
CORD LOCAL SHORT (Tradewinds):
These corduroy short are the brand’s best-seller across Europe. In fact, this material is much sought-after by all consumers. It’s popular not only because it’s so pleasant to the touch, but also because the shorts are so light for summer.
CORD LOCAL SHORT
TELLER SHIRT:
This shirt is the brand’s latest release. The fit is wider, casual and classy. This kind of fit is coming back into fashion and will be much appreciated by consumers.
TELLER SHIRT
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