LIGHTNING BOLT MENS SURF APPAREL S/S 2025 PREVIEW

Retail Buyers Guide: Mens Surf Apparel S/S 2025 Retail Buyer’s Guide
Brand: Lightning Bolt
Interviewee: Sandra Goncalves, Business Director

How did your brand cope with the Men’s Surf Apparel market in 2024?
In 2024, Lightning Bolt embraced ethical marketing practices as both a choice and a necessity. We truly believe we built a stronger connection with our customers and positioned ourselves as a brand that cares about more than just profits. We were driven by authenticity, social responsibility, consumer privacy, and diversity, crucial pillars for building customer trust and loyalty. This approach contributed to our short-term success and laid the foundation for long-term growth and sustainability in the Men’s Surf Apparel market.

What is the strategy for SS25: carrying over staple SKUs and/or fresh pieces to boost demand?
Lightning Bolt’s Strategy for SS25 is a blend of classic products and some monthly released fresh surprises, focusing on a harmonious mix to drive demand and maintain a competitive edge. Our strategy’s cornerstone is leveraging the success of proven staple products, or diamond pieces, the #never out of stock# that goes from the classics pieces full of history to the ones that are the brand’s identity. We believe that embracing agility and introducing fresh pieces in short cycles, such as monthly capsules, will ensure our inventory remains dynamic, enticing existing and new customers with a constant stream of innovation. With a documented history of meeting consumer demands and what they seek in the brand, these items are a reliable foundation for our inventory.

What collection stories have you planned for SS25?
For SS25, the Lightning Bolt collection stays true to its vintage American roots while embracing a global lifestyle. Known for its aesthetic that combines beauty and sport, the brand’s offering spans ready-to-wear, surfing, swimming, staying comfortable, and accessories, enriched by exclusive collaborations with like-minded people. Lightning Bolt’s vision of human empowerment and spontaneous spirit shines through, inspiring risk-taking and fearless living. Lightning Bolt’s narrative thrives through collaborations, social media, and the designer’s “Ageless” spirit. With its nomadic pop-up retail concept, the Europe-based brand reaches new destinations, offering its collection in concept stores, online, and through selected specialist retailers and global partners.

Has Surf Apparel distanced itself from streetwear and outdoor influences in favor of heritage surf roots?
Surf apparel has indeed shifted focus in recent years, with many brands distancing themselves from streetwear and outdoor influences to re-emphasize their heritage surf roots. This trend is evident as companies prioritize designs that reflect the authentic lifestyle, incorporating vintage aesthetics and traditional surf culture elements. It’s necessary to reconnect with the core values and original spirit of surfing, which include a deep respect for the ocean and a laid-back attitude. This movement away from the broader streetwear and outdoor fashion trends allows surf brands to reinforce their unique identity and appeal to consumers who seek genuine, surf-inspired apparel.

The fabric spectrum has expanded from the cotton or poly options. Which materials are rising/declining within your ranges?
Our range’s fabric spectrum has expanded beyond traditional cotton and polyester options. Rising materials include recycled and sustainable fabrics such as recycled polyester, organic cotton, and innovative eco-friendly materials like Tencel and hemp. These fabrics align with our commitment to sustainability and offer high performance while minimizing environmental impact. On the decline are conventional, non-recycled polyester and other synthetic fabrics that are less eco-friendly, as well as the traditional use of more than 2 mixed fibers makes the recycling process very hard, almost impossible, and expensive. This shift reflects our dedication to producing high-stylish apparel that is gentle on the environment.

Which color/prints will you offer in SS25?
For SS25, we are excited to offer a vibrant and diverse palette of colors and prints that capture the essence of the season and our vintage Americana roots. Our color range includes sun-faded pastels like soft coral, mint green, sky blue, and bold, as well as classic hues such as navy, crimson, and mustard yellow. These colors evoke a nostalgic yet fresh feel, perfect for the adventurous spirit of our brand. In terms of prints, we feature a reinterpretation of some classic print mix of retro-inspired patterns. Expect to see classic stripes, tropical florals, and playful polka dots alongside modern shapes. These prints are designed to bring a touch of fun and spontaneity to our wardrobes, embodying Lightning Bolt’s energetic and fearless presence.

How will you be helping retailers to sell your brand?
At Lightning Bolt, we’re more than just suppliers. We’re partners on the customer journey to success. We will mitigate customer’s worries with the following benefits:
Risk-Free Pre-Orders: being available for the retailer in these uncertain times of pre-order selections. With Lightning Bolt, the retailer is in control, minimizing risks and maximizing profitability.
Free Shipping with No Minimum Purchase: Retailers can say goodbye to shipping fees that eat into margins. Benefiting from free shipping on all orders, regardless of size or quantity.
Replenishment of Proven Products: Retailers can capitalize on the trend of restocking proven products that consistently meet consumer demands.
Enhanced Cash Flow: retailer can improve their cash flow by purchasing only what they know they can sell, without the need for markdowns or margin depreciation.
Full-time customer Support: Lightning Bolt may offer dedicated customer support services to assist clients with inquiries, ensure a smooth shopping experience, and address any concerns promptly.

Key Products:

Vintage Floral Surf Shirt:
A must-have for beachgoers, this surf shirt showcases a retro floral print inspired by classic 1960s surf culture. Crafted from lightweight, quick-drying fabric, it provides UV protection and breathability. The relaxed fit and vibrant pattern make it versatile and ideal for surfing and casual wear.

Vintage Floral

Made in Seaqual ^TM fabric – Nylon Recycled Board Shorts:
A blend a nostalgic silhouette with contemporary functionality. They are made from sustainable materials and feature a playful Logo. The shorts are designed for maximum water repellency and durability, with a secure fit and quick-drying properties, making them perfect for any water adventure.

Nylon_Recycled_Board_Shorts

Retro Neoprene Wetsuit:
This standout piece combines vintage Americana style with modern sustainability. Made from recycled neoprene using green technology, the wetsuit features a classic color block design in sun-faded pastels and bold navy accents. It offers exceptional performance and comfort, perfect for seasoned surfers and newcomers.

Retro_Neoprene_Wetsuit