NEILPRYDE WETSUITS S/S 2025 PREVIEW
Retail Buyers Guide: Wetsuits S/S 2025 Retail Buyers Guide
Brand: Neilpryde
Interviewee: Hendrik Holzhauer / Junior Marketing Manager for Neilpryde & JP Australia
There has never been so many participants out there in the water, however the retailers wetsuit hangers still display some 2023 SKUs: How was the 2024 market and order levels?
The 2024 market for wetsuits has been strong, reflecting the increasing number of water sports participants. While some 2023 SKUs are still on display, order levels have been robust overall. This trend highlights the dynamic nature of consumer preferences and inventory strategies. Moving forward, we aim to better balance supply and demand, ensuring retailers have the right mix of products to meet customer needs.
The production life cycle of a wetsuit is 2 to 3 years generally. Beyond mere carry overs, how should we extend that life cycle of the product, avoiding aggressive discounts and bettering the environmental impact?
We ensure durability by using high-quality materials in our wetsuits. Our outer linings are UV resistant, abrasion resistant, and water-repellent. Additionally, we incorporate Rip Tech fabric, which provides extra protection and tear resistance, making our products as long-lasting as possible. Each year, we focus on gradually updating a part of our range while maintaining other models as carry-overs for multiple seasons. This approach helps managing product turnover and reducing waste. We are also committed to increase our use of sustainable materials. In the future, we plan to incorporate more eco-friendly options, such as durable neoprene and recycled liners, to further reduce our environmental footprint. By integrating these practices, we aim to extend the life cycle of our wetsuits, offering both high performance and sustainability.
The 3/2 fullsuit is the piece of resistance of the spring-summer range, what are the latest developments within your collection (men, women, youth)?
We launched the latest generation of our bestseller Rise, featuring optimized materials, new models, fresh colors, and Rip Tech fabric for enhanced protection and tear resistance. We‘ve upgraded comfort with super-soft neoprene throughout, replaced the mesh panel with double-lined material, and extended internal thermal insulation to cover the entire upper body, even in our summer shorties. This means greater flexibility, supreme comfort, and top-tier thermal protection. The Rise outperforms its price class, giving you a wetsuit that meets high standards without breaking the bank. The various models of our Rise wetsuit cover all spring and summer needs. From fullsuits designed for chilly late summer or early autumn sessions to the Rise Steamer, Rise overknee or Rise shorty, which are perfect for hot weather and warm waters.
Among the various summer silhouettes (springsuit, short/leg fullsuit, long/short john, jacket) which are bestselling (men, women, youth)? And what do you offer in these segements?
Man:
Our spring-summer wetsuit collection for men offers everything a watersports enthusiast could desire. We have thin 3/2 Fullsuits, Steamers, and a variety of Shortys, including long-sleeve Shortys, Overknees, and classic Shortys with short sleeves and legs.
Overview of our Spring-Summer Men’s Collection:
Rise 3/2 Fullsuit GBS FZ
Rise 3/2 Steamer S/S FL BZ
Rise 3/2 Overknee S/S FL BZ
Rise 2/2 Shorty S/S FL BZ
Rise 2/2 Shorty S/S FL FZ
Wizard 3/3 Shorty L/S GBS FZ
Nexus 3/2 Fullsuit FL BZ
Nexus 3/2 Steamer S/S FL BZ
Nexus 2/2 Shorty FL BZ
Our recommended wetsuit besides the already mentioned Rise in this category is the Nexus 2/2 Shorty FL BZ. The Nexus is the first suit that combines affordability and high flexibility, bringing a fresh breeze into the entry-level price range. It features very soft neoprene throughout the body, and high thermal insulation is ensured by the mesh panel in the chest and back areas. All standard Neilpryde features, such as the E3 system, leg straps, and perfect fit, are also included. The Nexus 2/2 Shorty FL Back Zip is equipped with a convenient Quick Zip system for quick changing and easy accessibility. Featuring short legs and sleeves, it‘s a great option for hot summer months and warmer waters. The newly upgraded Rise 3/2 Steamer S/S FL BZ and Rise 2/2 Shorty S/S FL BZ are also great options offering even more flexibility, supreme comfort, and top-tier thermal protection compared to its previous models.
Woman:
We also offer a diverse selection of spring-summer wetsuits for women. Alongside classic cuts like Fullsuits, Steamers, and Shortys, our collection includes the Spark 2/2 Spring Low Cut BZ. This model, with its shorter leg cut, is a stylish choice for the hot summer months.
Overview of our Spring-Summer Woman’s Collection:
Spark 3/2 Steamer L/S FL BZ
Spark 2/2 Shorty S/S BZ FL
Spark 2/2 Spring Low Cut L/S FL BZ
Nexus 3/2 Fullsuit FL BZ Woman
Nexus 3/2 Steamer S/S FL BZ Woman
Nexus 2/2 Shorty FL BZ Woman
For women’s wetsuits, the Spark 2/2 Shorty S/S BZ FL and the Spark 3/2 Steamer L/S FL BZ continue to be the best-selling products. The Spark has consistently been one of the most successful and top-selling Neilpryde suits for women. Renowned for its exceptional flexibility and insulation within its price range, this latest generation of everyone’s favorite comes with enhanced materials and fresh color options. We’ve upgraded comfort with super-soft neoprene throughout, replaced the mesh panel with double-lined material, and extended internal thermal insulation to cover the entire upper body, even in our summer shorties.
Youth:
For young rippers who want to stand out on the water we have our Dolphin 3/2 Fullsuit FL BZ & the Dolphin 2/2 Shorty S/S FL BZ. Thanks to its fresh style, our youngsters will shine bright on the water, not only in terms of safety and performance but also in style. This wetsuit is ideal for the young generation because it‘s warm only when and where necessary but does not heat up when not needed thanks to the Fire Line Inner Lining and Apex Light material. For youth wetsuits, the Dolphin 2/2 Shorty S/S FL BZ is our top seller. It features a back zipper and offers a roomier fit compared to front-zip versions. This thickness is perfect for warmer summer days.
Which neoprene options did you use for SS25?
For our current collection, we offer a range of neoprene options tailored to different price points, each reflecting a commitment to durability, warmth, and flexibility. At Neilpryde, we focus on the top two quality tiers for our wetsuits. For our higher-end models, we use Yamamoto #40 Limestone neoprene. This advanced material builds on the flexibility of #39 and provides enhanced performance. For mid-range wetsuits, we utilize Sheico Limestone neoprene. This material is designed to offer superior flexibility, exceptional comfort, and excellent thermal protection. In our more affordable range, we employ Nam Liong Limestone neoprene. This super-soft material features a high elongation rate and a comfortable feel. This approach ensures that regardless of price point, each wetsuit delivers a high standard of quality and performance. Looking ahead, we are excited to explore and incorporate several innovative materials into our wetsuit range. By integrating cutting-edge materials alongside our current use of Yamamoto #40, we aim to push the boundaries of wetsuit technology while maintaining our commitment to quality and environmental responsibility.”
Unlike the trend in winter wetsuit, does the backzip entry system still account for big numbers in 2025?
We will continue to offer both back zip and front zip entry systems in our wetsuits, catering to diverse preferences and needs. The back zip system remains popular due to its superior comfort and roomier fit compared to front zip versions. This design allows for easier entry and exit, which many of our customers find particularly appealing. On the other hand, our front zip wetsuits feature a Quick Zip system provides convenient accessibility. This system enhances ease of use while maintaining excellent performance and comfort. By offering both zip systems, we ensure that our wetsuits meet a wide range of preferences and requirements, providing the best possible experience for all our users.
Tell us about your colors and graphics, do you favor gender-neutral colors/prints or sundry graphics?
we are committed to providing a broad spectrum of colors and graphics to suit diverse preferences. We understand that style is as important as performance, so our collection includes both classic, understated color options and more dynamic, eye-catching prints. Our classic designs feature timeless, elegant color options which appeal to those who prefer a more subtle and refined look. These options are perfect for those who value simplicity and sophistication for their wetsuits. On the other hand, our range also includes wetsuits with bold and vibrant prints, catering to individuals who enjoy standing out with their equipment. By offering both traditional and up to date options, we ensure that all our customers can find a wetsuit that not only performs excellently but also matches their personal style.
Key Products:
Rise 3/2 Steamer S/S FL BZ:
The Rise has always been one of the most successful and best-selling Neilpryde suits. Known for its exceptional flexibility and insulation in its price category, the latest generation of the Rise introduces optimized materials, new models, fresh colors, and rip tech fabric for added protection and tear resistance. We‘ve upgraded comfort with super-soft neoprene throughout, replaced the mesh panel with double-lined material, and extended internal thermal insulation to cover the entire upper body, even in our summer shorties. This means greater flexibility, supreme comfort, and top-tier thermal protection. The Rise outperforms its price class, giving you a wetsuit that meets high standards. The half length arm and full leg length are ideal for spring and summer or even autumn sessions if you are warm blooded.
Rise 2/2 Shorty S/S FL FZ:
The Rise has always been one of the most successful and best-selling Neilpryde suits. Known for its exceptional flexibility and insulation in its price category, the latest generation of the Rise introduces optimized materials, new models, fresh colors, and rip tech fabric for added protection and tear resistance. We‘ve upgraded comfort with super-soft neoprene throughout, replaced the mesh panel with double-lined material, and extended internal thermal insulation to cover the entire upper body, even in our summer shorties. This means greater flexibility, supreme comfort, and top-tier thermal protection. The Rise outperforms its price class, giving you a wetsuit that meets high standards. The Rise 2/2 Shorty S/S FL FZ is a very popular model featuring our convenient Quick Zip system for quick changing and easy accessibility. Featuring short legs and sleeves, it‘s a great option for hotter months and warmer waters.
Spark 2/2 Spring Low Cut L/S FL BZ:
The Spark has always been one of the most successful and best-selling female NeilPryde suits. Known for its exceptional flexibility and insulation in its price category. This generation of everybody‘s darling features optimized materials and fresh colour looks. We‘ve upgraded comfort with super-soft neoprene throughout, replaced the mesh panel with double-lined material, and extended internal thermal insulation to cover the entire upper body, even in our summer shorties. This means greater flexibility, supreme comfort, and top-tier thermal protection. The Spark 2/2 Spring Low Cut BZ comes with a short cut in the leg area. It allows for easier entry and a more comfortable fit than any front zip version. It is a very stylish model for hot summer months.