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French Market Insight: Rain, Inflation, and Elections:it’s Tough in 2024

Purchasing power is at half-mast, gloomy weather, an uncertain political climate and the Olympic Games in France, what a combination. Unfortunately, the start of the tourist season is not exactly what the industry had hoped for; the first factor was the weather. A lot of rain in June and July in France, and below-average temperatures, have dampened the spirits of visitors. Inflation and its impact on purchasing power is also having an impact, pushing tourists back to less popular and less…