COCOON GREAT OUTDOORS S/S 2025 PREVIEW

Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: COCOON
Interviewee: Nina Hofer-Kollaritsch, Header of Marketing and Communications

What is the status of the Outdoor Market after summer 2023?
The Outdoor Market is constantly changing and adapting to the desires of travelers. At present, more than in previous years, this is both challenging and exciting.

How did war, economy, global warming, overall inflation affect your SS23 sell in plans (delays/ range cancellations/ carry over/stock)?
The most noticeable change can be seen in our production schedule. The lead times are longer than in the past and less predictable.

What are the major trends in the camping segment in spring/summer 2025
Sustainability remains a strong focus. Traveling locally with a camper, bicycle, or van is becoming increasingly popular.

Take us through your line highlights for S/S 2025
COCOON^® Drybags Hyperlight and Ultralight: Inside your backpack the new waterproof COCOON^® Drybags with roll-top closure guarantee perfect organization and extra protection during rainstorms. They are also ideal for watersports and prevent sensitive items from becoming wet. In combination with the COCOON^® Drybags Straps they can also be used as backpacks, shoulder or duffle bags. The COCOON^® Drybags Hyperlight and Ultralight are made of 100% recycled 15 Denier / 30 Denier Nylon and come in seven sizes. They are siliconized on the outside and PU-coated (PFAS free) on the inside. They do not only come in beautiful plain colors but also in innovative all-over printing designs. COCOON^® Compression Bags Ultralight: Ultralight compression bags made of 100% recycled 30 Denier Nylon easily compress soft and bulky items to on third of their volume. They help to save space and ensure perfect travel organization. COCOON^® Compression Bags Ultralight are siliconized on the inside and outside. They are water-repellent, yet breathable and feature multiple compression straps with ladderlocks and side-release buckles. The compression bags come in four sizes and two colors. COCOON^® Travel Clothesline: The COCOON^® Travel Clothesline is made of 100% elastic, braided natural latex and offers a fast, compact system to dry laundry while traveling. Cord loops at the ends make the clothesline easily attachable to trees or poles. An additional extension cord is included.

What efforts are you implementing towards sustainability?
The most sustainable product in the COCOON^® line of products is the 100% bio-degradable COCOON^® Eco Travel Towel. This skin-friendly, super-soft travel towel is made of fast-growing, sustainably harvested Eucalyptus trees and produced in a closed loop Lyocell production process which saves water and minimizes the use of chemicals. Not all COCOON^® products are as sustainable as the Eco Travel Towel but we certainly use more and more organic and recycled materials. The DWR for all used Nylon and Polyester fabrics is guaranteed PFC-free. And, of course animal welfare is important to us – we only use certified down and merino wool.

Which items should every nature lover take with him on the next outdoor-adventure?
Always bring your COCOON^® TravelSheet in order to have your own hygienic sleep environment at all times. One of our many COCOON^® travel pillows will make your nights even more comfortable. A COCOON^® mosquito net offers protection and COCOON^® hammocks are just a lot of fun J . And do not forget your COCOON^® Drybag to keep everything dry on your adventure.

What marketing stories and themes are you telling in your line for SS2025?
COCOON^® offers everything you need for a good night’s sleep while traveling. Furthermore, we provide many items to keep you comfortable, organized and protected on your trips and at home.

Anything to add or shout out
COCOON^® is a family-owned business with a long history of high quality, functional travel and outdoor products.

Key Products:

COCOON^®TravelSheet made of Egyptian cotton:
A TravelSheet is an extremely lightweight and roomy sleep sack or sleeping bag liner. It offers a personal sleep environment in hotels, youth hostels, alpine huts, on boats, planes and trains. Furthermore, it can be used as warm weather sleeping bag or sleeping bag liner to increase the temperature rating of your sleeping bag. TravelSheets made of Egyptian cotton are very lightweight, soft and compact to pack.

COCOON^® U-Shaped Neck Pillow:
The ergonomically shaped COCOON^® U-Shaped Neck Pillow offers perfect support for your head and neck on planes, in trains, buses, etc. It features an inflatable air core underneath a layer of premium synthetic filling and combines the comfort and support of superior pillows with minimum packing size. A check valve with a flat cap allows to customize the level of comfort and support instantly.

COCOON^® Drybags Hyperlight and Ultralight:
Inside your backpack the new waterproof COCOON^® Drybags with roll-top closure guarantee perfect organization and extra protection during rain storms. They are also ideal for watersports and prevent sensitive items from becoming wet. In combination with the COCOON^® Drybags Straps they can also be used as backpacks, shoulder or duffle bags.