KLEAN KANTEEN GREAT OUTDOORS S/S 2025 PREVIEW
Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: Klean Kanteen
Interviewee: HENRY HOOGENVEEN – INTERNATIONAL BRAND MANAGER
What is the status of the Outdoor Market after summer 2023?THE MARKET IS STILL VERY TURBULENT AFTER COVID, WAR AND THE RELATIVE WARM WINTER OF 2023/24.
How did war, economy, global warming, overall inflation affect your SS23 sell in plans (delays/ range cancellations/ carry over/stock)?
SOME DELAYS IN DELIVERY DUE TO RED SEA CONFLICT.
What are the major trends in the camping segment in spring/summer 2025
STYLE, DESIGN AND COMFORT BECAME MORE IMPORTANT
Take us through your line highlights for s/s 2025
OUR CLASSIC NON INSULATED BOTTLE HAS A NEW SPORTCAP. THIS NEW CAP CAN EASLY BE OPENED AND CLOSED HAS AN IMPROVED DRINKING FLOW AND IS LEAKPROOF. THE USE OF A STAINLESS STEEL STRAW IMRPOVES AS WELL THE COMFORT OF DRINKING. YOU DO NOT HAVE TO HOLD UP THE BOTTLE ANY LONGER.
What efforts are you implementing towards sustainability?
ALL OUR PRODUCTS ARE MADE OF 90% CERTIFIED RECYCLED STAINLESS STEEL. OUR POWDERCOATING “KLEANCOAT” DOES NOT CONTAIN ANY HARMFULL TOXIC IN THE COATING ON THE BOTTLE NEIGHTER IN THE WHOLE PRODUCTION PROCESS.
Which items should every nature lover take with him on the next outdoor-adventure?
THE 27OZ CLASSIC NON INSULATED BOTTLE WITH FLIP SEAL SPORTCAP
What marketing stories and themes are you telling in your line for SS2025?
“Made to do More!” This story ties back to the versatility of our products and also to the fact that Klean Kanteen is B-corp certified, 1% For the planet member, is using only certified recycled stainless steel, is Climate Neutral certified and makes use of the cleanest possible powder coating.
Key Products:
27oz Classic non insulated bottle with Flip Seal Sportcap:
The 27oz single wall classic bottle comes with our new 100% leakproof Flip Seal Sport Cap. Insert the included stainless steel straw for quick supping or remove it for faster chugging. Our classic bottle has been around for two decades and is still going strong. Also available in a smaller 18oz size
K27CFSS-BS-T_large
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