NIKWAX GREAT OUTDOORS S/S 2025 PREVIEW
Retail Buyers Guide: Great Outdoors S/S 2025 Retail Buyer’s Guide
Brand: Nikwax
Interviewee: Zoe Hewitt, Head of Marketing
What is the status of the Outdoor Market after summer 2023?
As has been widely reported, participation in outdoor activities significantly increased during the pandemic and 2023 seemed to have again maintained these levels. Nikwax is mainly known for our waterproofing products which don’t do too well during, hot dry weather. However, the increase in outdoor activities and spending more time outside in general gave us the opportunity to educate more people about our camping products Tent & Gear SolarWash and SolarProof. These add a layer of UV protection to materials as well as adding waterproofing. They can double the usable life of tents and other materials exposed to the sun over a long period, which means less tents in landfill.
How did war, economy, global warming, overall inflation affect your SS23 sell in plans (delays/ range cancellations/ carry over/stock)?
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What are the major trends in the camping segment in spring/summer 2025
Nikwax has seen a significant shift around the importance of sustainability within the camping segment, including more people opting for sustainable gear made from recycled and biodegradable materials, this is a positive for Nikwax as we are founded on sustainable principles. Wellness integration also seems to be on the rise, where camping is combined with activities such as yoga. In line with this there is a rise is experiential camping experiences such as glamping.
What efforts are you implementing towards sustainability?
Nikwax has always had sustainability at the heart of its ethos but we can always do more. We have a sustainability strategy which we are in the process of implementing which includes a climate action plan, clean chemistry, circularity and conservation plan.
Which items should every nature lover take with him on the next outdoor-adventure?
We don’t mind what you take but we are a firm believer in leave only footprints! And if you can pick up and bring home any litter you find, even better. Preserving our natural environment should be a primary concern for all of us.
What marketing stories and themes are you telling in your line for SS2025?
Use Nikwax to protect your gear from UV damage as well as water! By adding UV protection to your tent and outdoor gear you can double its useful life which will save you money. We hope to see continued growth in our UV protection products Tent & Gear SolarWash and SolarProof.
Anything to add or shout out?
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Key Products:
Nikwax Camping Kit:
The Nikwax Camping Kit is our ultimate kit for tent and gear aftercare. It includes both cleaning and proofing products, the Tent and Gear SolarWash & Tent and Gear SolarProof, along with cloths for both. Remember, green for cleaning and purple for proofing. The whole kit comes in a handy 10l Dry Bag which is deal for storing valuables whilst you are out and about or popping your muddy boots in after a long day’s hike.
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Tent & Gear SolarWash:
Nikwax Tent and Gear SolarWash is an easy to use spray-on technical cleaner with UV protection for cotton, canvas and synthetic tents. You can also use this product on awnings, marquees, rucksacks and panniers.
UK_DofE_SolarWash_SprayOn_500ML
Tent & Gear SolarProof:
Nikwax Tent and Gear SolarProof adds durable water repellency and protects your gear from UV degradation. Using this product can double the life of your tent or gear, saving you money and reducing waste. Suitable for use on synthetic fabrics, for canvas and polycotton use Nikwax Cotton Proof.
UK_DofE_SolarProof_SprayOn_500ML
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