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German Market Insight: Inflation’s Impact on Retail. Skateboarding and Streetwear on the Rise

Let’s start again with some hard figures. Overall, inflation has stabilized slightly in recent months, but remains an issue due to price increases in certain sectors, with the inflation rate in Germany in July 2024 at 2.3%. Prices for services rose particularly sharply, while the price trend for goods remained below average. The price increases for services such as insurance and catering are particularly striking. These developments are of course particularly noticeable in the retail sector.…