K2 Sports Europe GmbH Renamed EOC Europe GmbH

Effective immediately, K2 Sports Europe GmbH is transitioning to a unified global structure and has  a new name: EOC Europe GmbH

This rebranding marks a strategic milestone for the company, aligning its European operations with the global structure of the Elevate Outdoor Collective. The newly renamed entity will continue to oversee the operations of its 12 iconic brands, including VÖLKL, K2, LINE, RIDE, MARKER, DALBELLO, BCA, MADSHUS, ATLAS, and TUBBS, ensuring consistent business operations and improved coordination across the region.

The decision to rename K2 Sports Europe GmbH reflects the organization’s commitment to bringing its diverse portfolio of ski, snowboard, and outdoor brands together under one cohesive structure. With this change, EOC Europe GmbH is set to strengthen its position in the European market, delivering greater innovation, service, and value to its B2B partners, including distributors, retailers, and suppliers.

The rebranding to EOC Europe GmbH is part of the company’s broader global strategy to unify its brands under a single global identity. This transition aligns the European entity with the global vision of the Elevate Outdoor Collective, which aims to offer seamless and streamlined operations while continuing to provide top-tier outdoor products and services.

“Our decision to adopt the Elevate Outdoor Collective name reflects our dedication to creating a cohesive global structure that enhances our ability to support our partners,” said Peter Kuba, General Manager of EOC Europe GmbH. “By uniting our brands under one roof, we are reinforcing our strength as a collective, positioning ourselves for continued growth, and further improving how we collaborate with our business partners.”

A Stronger Collective

The newly renamed EOC Europe GmbH will provide a stronger collective  and continue to represent the following renowned brands:

• VÖLKL – High-performance ski equipment trusted by both professionals and enthusiasts.
• K2 – Global leader in ski and snowboard innovation.
• LINE – Renowned for pushing the boundaries of ski design.
• RIDE – Known for high-quality snowboards and gear.
• MARKER – Famous for its premium bindings.
• DALBELLO – Cutting-edge ski boots delivering superior comfort and performance.
• BCA (Backcountry Access) – Backcountry safety gear, designed to protect adventurers.
• MADSHUS – A trusted name in Nordic skiing.
• ATLAS and TUBBS – Leaders in snowshoe technology.

No Impact on Operations 

Despite the name change, the core business operations and relationships with existing partners, suppliers, and distributors will remain unaffected. Current agreements, contracts, and terms of business will continue as usual, with no disruptions to service or support. Partners can continue to rely on the same dedicated teams that have always supported them.

“The Elevate Outdoor Collective name strengthens our identity as a leader in the outdoor industry, while providing a unified platform that allows for greater efficiency and collaboration with our partners across Europe,” added Peter Kuba.

Next Steps 

As EOC Europe GmbH, the company will maintain its commitment to delivering innovative and high-quality products across all brands. Partners are encouraged to contact their usual representatives for any questions regarding the transition or ongoing partnerships.